Remove acquisition behavior
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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
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article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40