Remove acquisition behavior vendor
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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

Tactics 116
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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Deepen engagement to lock in loyalty. B2B Loyalty, The B2C Way.

Forrester 100
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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies.

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5 Things Your Financial Services CRM Needs to Have

Salesforce Marketing Cloud

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Look for a vendor that has out-of-the-box capabilities, providing a robust roadmap to innovate.

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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Sales intelligence provides marketers with company insights (revenue growth, spending budgets, technographics); contact data (verified emails, direct dials, purchase responsibilities, org structure), and buying triggers (planned investments, online research behavior, leadership moves). Improve sales productivity.

ROI 269
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Going back to basics: Marketing as a conversation

Martech

Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. All these metrics are useful when getting familiar with your audience’s needs and behavioral patterns, but is it enough to really know your audience?

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How to Use Email Marketing in Your ABM Strategy

PureB2B

Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. This includes technology installs, previous interactions, and predictive buyer behavior. Are leads looking to research an industry or searching specifically for your products? and add them to your lists.