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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

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How to innovate in display advertising with Bluestep Bank

Bannerflow

In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate. How does Blue Step Bank work with display advertising? How does Blue Step Bank work with display advertising? However, working with the HTML5 widget required some changes.

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2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Bannerflow

From the captivating landing pages to the dynamic banners and the immersive onsite material, Bannerflow helped Kaizen deliver unparalleled excellence. Odds Banners For any betting company, a tournament like the World Cup is the ultimate season to communicate its unique selling proposition. says Manos Stefanopoulos.

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What Programmatic Advertising Can Do for Businesses in 2022

readwrite

But when you look back in history, you’ll discover that it all started as a simple banner display ad in 1994. Programmatic Ads Were Once Limited to Banners. How does programmatic advertising work? Today, through ad exchanges, DSPs, ad networks, etc., Additionally, a programmatic advertising contractor is platform-agnostic.

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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Create CTA Banners. Let’s go back to earlier in this post.

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What is a UTM code, and how to use them in B2B Marketing?

SmarkLabs

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. How UTM Codes Work. utm_medium : This parameter determines the medium through which the traffic was generated, such as email, banner ads, or organic search.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. Understanding what causes leads to drop out before they convert can inform the mix of retargeting ads you create and run, helping you to increase qualified leads and reduce cost per acquisition.