I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
Customer Experience Matrix
APRIL 25, 2013
Given how much vendors and analysts love to create new categories, I’m genuinely perplexed that no one has yet named this one. Some interaction managers do create predictive models, and the really big vendors (IBM, SAS, Oracle) have all three key components (CDI, real-time decisions, and predictive models) somewhere in their stables.
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