Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Martech

MAY 31, 2023

Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. Workbooks Some vendors provide relevant workbooks. “Merge Your Stacks: A Guide to Integrating and Optimizing Marketing Technology Stacks Post Merger or Acquisition” by Anita Brearton and Sheryl Schultz.

Work Management 114

Work Management Viral Marketing Marketing Management Cold Calling 114

xiQ

JANUARY 30, 2023

B2B buyers have developed high expectations for access to information and personalized experiences, due to their experiences as consumers in the B2C realm. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. It’s about crafting messages that speak to them, not at them. And we’re not alone in this approach.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? This makes Silverpop a perfect fit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. What was more worrying was the 4.4%

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Customer Experience Matrix

FEBRUARY 27, 2013

They good news for marketing automation vendors is that they can plug a gap that many big vendors need to fill. This makes Eloqua's plan to pursue B2C marketers even more interesting. In this context, using Eloqua for B2C makes sense, since there’s no distinction between a B2B marketing cloud and B2C marketing cloud.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

LeanData

OCTOBER 5, 2021

From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Rosenberg is seeing the steady evolution of GTM tech moving from a wide set of categories to a narrow list of vendors with wide portfolios or capabilities developing into “alpha platforms.” Learning from B2C.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Customer Experience Matrix

AUGUST 13, 2010

This is wholly unsurprising: as the last and only big independent left in its space, Unica was obvious acquisition bait. Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. But you already knew that.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Building customer loyalty increases retention—and makes acquisition easier.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Conversica

JULY 27, 2022

B2B vs B2C Sales. You might be selling to businesses that ultimately sell to individual customers, which defines the B2C (business-to-consumer) economic model, or to other B2B businesses. For example, a grocery store requires numerous B2B transactions before they sell products to their customers (B2C). B2B Sales Examples.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. And still growing at a double-digit rate in every category. Did somebody say The Great App Explosion ? Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. As new entrants explore the world of B2C marketing automation, it’s important to recognize that the territory is already occupied.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. Incidentally, the common thread for these acquisitions is the move for both vendors into direct B2C marketing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MAY 13, 2012

Since then, the company has continued to grow its marketing offerings, through acquisition and internal development. But, in sharp contrast to the Intuit/Demandforce deal, I see this acquisition as shrinking rather than increasing competition in the relevant market segment. That’s great for FICO and for Entiera’s founders.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

ClickZ

JULY 12, 2023

Understanding the B2B2C model and the complexity of challenges Stanley Black & Decker’s classification as a B2B2C organization stems from its dual focus on selling to retailers and distributors (B2B) while ultimately catering to the end consumer (B2C).

Lead Ranking 62

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 62

Martech

APRIL 25, 2022

“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. It’s a digital channel that serves high-impact ads. It’s an effective demand generator.

Account Based Marketing 111

Account Based Marketing ABM Marketing & Strategy Landing Pages 111

Zoominfo

AUGUST 20, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement. Pricing models vary between vendors. Section 2: Pricing Models. Your budget is a key factor that can affect which chat platform you choose.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Customer Experience Matrix

JUNE 4, 2013

They also get a toe-hold in B2C marketing and in marketing automation (via ExactTarget''s Pardot technology). Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. -

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! How Gamification Fits into the Big Picture.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Account Based Marketing 81

Account Based Marketing Buy Process Marketing Automation Services 81

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts. Other vendors have also extended their products recently. As you see, Crowd Factory doesn’t fill many gaps.

Marketing Automation Services 120

Marketing Automation Services Act-On Marketo Buy 120

Porch Group Media

MAY 11, 2022

Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs. If your customers move, your organization is at risk to lose them to a competitor who is running acquisition programs.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement Section 2: Pricing Models Your budget is a key factor that can affect which chat platform you choose.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

chiefmartech

SEPTEMBER 21, 2018

As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution. It was a fun evening of discussion!). billion in cash. billion in profit.”

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

Valasys

DECEMBER 17, 2019

The acquisition of Insite will allow the Episerver to expand its reach as a technology provider in the burgeoning & digitized business-to-business marketplace. For Insite, the acquisition opens doors to Episerver’s global customer base. Why Episerver’s Acquisition of Insite is a critical move toward ‘robust’ B2B functionality?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

RDIGS

JUNE 13, 2023

” Did you know that 90% of B2B buyers think it’s important for companies to provide useful content at all stages of the buying process, not just at the acquisition and purchase stage? Who will communicate with your external vendors (if applicable)? Get everything in writing with a deadline.

Marketing AI 52

Marketing AI B2B Marketing Webinar Metrics Marketing & Strategy 52

Martech

FEBRUARY 17, 2022

I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. “That’s something we saw front and center in the B2C world. Back in those years at Forrester, we looked at customer experience largely through a B2C lens.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

Zoominfo

OCTOBER 15, 2020

The B2B world has been largely behind the B2C world with respect to using intent to activate go-to-market motions. I am convinced that over the next 3-5 years, B2B intent data will become a central ingredient to how companies target and segment potential customers and drive their go-to-market motions.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. The Krux acquisition reflects their push into B2C marketing. They only care about good leads that can be contacted.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

nDash

NOVEMBER 22, 2022

Your company is going through transition – a merger, acquisition, growth – and you need someone to help maintain a steady pace. But in general, with external vendors, you can ramp things up or down depending on your needs. The idea is that you may ramp down your vendors at a specific point. I’ve always had a combo.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

Sana Commerce

MARCH 7, 2023

One of the most effective ways to stand out from the competition is to take a page out of the B2C playbook to develop a full-featured e-commerce marketing plan. 80% of B2B customers expect their online sales experience to mirror that of the best B2C sites, with convenience and personalization as the top priorities.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

chiefmartech

SEPTEMBER 5, 2021

Goodkind — video messaging for B2C teams. Hotswap — facilitate switching vendors ( including martech platforms ). Acquisitions are consolidations of individual companies. Whaly — no-code tool for modeling business data. Mailmodo — no-code tool for building forms and widgets embedded in emails. Martech is consolidating.”

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71