KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Why B2B Marketers Should Make the Switch Now. Let’s take the Traffic Acquisition report for example. Once located, drag it under Acquisition in the left-hand pane.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

OCTOBER 12, 2022

I suggest starting with the Templates tab under Suggested Audiences, which allows you to segment users by demographics, technology, or acquisition. To create an audience of users that came from Google Ads, for example, select Acquisition, then add which campaign/medium, etc you want to track. Acquisition Overview .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

KoMarketing Associates

AUGUST 23, 2018

Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Surprisingly, fewer marketers were tracking actual conversions or revenue metrics.

Acquisitions 123

Acquisitions B2B Marketing Cross-Selling B2B 123

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. You’re frequently at full capacity: As a B2B business leader, you’re likely to find yourself regularly reaching — or exceeding — your full capacity. Guest post by Alex Daintith.

Work Management 258

Work Management Marketing Management B2B Terms and Conditions 258

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Aberdeen

NOVEMBER 23, 2020

By combining Aberdeen’s highly scaled intent data and wide-reaching industry research with SWZD’s community of technology professionals and robust performance marketing capabilities, SWZD is now positioned as a premier B2B tech marketplace. “We

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

PureB2B

AUGUST 16, 2022

The post How Do I Lower My B2B Customer Acquisition Costs? appeared first on DemandScience.

Acquisitions 62

Acquisitions Cost B2B Lead Generation 62

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Top of Funnel Acquisitions Enterprise Management 130

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. The majority of respondents (30%) stated that video marketing is solving their customer acquisition problems.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Once B2B buyers join a loyalty program, most (57 percent) claim that dedicated support is of the utmost importance.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Fount Media

AUGUST 26, 2022

As a business owner, it’s important to have a lead acquisition plan in place. This guide will help you build the most successful lead acquisition plan possible. The key elements of a good lead acquisition plan include: A strategy for acquiring. Without one, your leads won’t be converted into customers.

Acquisitions 52

Acquisitions Planning Tips Ad Building 52

Modern B2B

APRIL 8, 2021

The post B2B acquisition costs going up? appeared first on Modern | B2B Marketing Agency. Are they really?

Acquisitions 52

Acquisitions Cost B2B Paid Search Agency 52

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. The race that we are engaged in is B2B. Click here for survey The race to B2B profitability There are three legs in this race: 1. I’ll run you a race and prove it.”

COA 100

COA B2B Sales B2B Startups 100

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marsden Marketing

MARCH 15, 2022

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at least a monthly basis. Podcasts are a great way to tell stories and share information with a wider, always-distracted, always-on-the-go audience.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

Fount Media

AUGUST 26, 2022

But how do you build a solid lead acquisition strategy? Solid Lead Acquisition Strategy – How to do it? A lead acquisition. The post How To Form a Lead Acquisition Strategy That Can Help You Lead The B2B Game appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Acquisitions 52

Acquisitions Leads Lead Marketing Qualified Leads 52

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Get MarTech!

Marketing Proposals 80

Marketing Proposals B2B Buyer Intent Acquisitions 80

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Rev

SEPTEMBER 12, 2019

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. Again, the terms of the deal have not been made public. . What business? The result?

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today ! Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Also, many B2B companies have a buying committee of 6–10 people each having a specific role. Do you know what drives revenue growth?

Ideal Customer Profiles 112

Ideal Customer Profiles Profiling Enterprise Management Work Management 112

Engagio

DECEMBER 2, 2022

Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study.

Advertising Benchmark 48

Advertising Benchmark Acquisitions Webinar Metrics DemandBase 48

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Branding 99

Seismic

DECEMBER 1, 2020

According to LinkedIn, 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities, and 92% of B2B buyers are more likely to engage with someone if they’re a known thought leader, which is often developed by posting to social media. A new way to engage with buyers on social media.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. There are different options available to you depending on whether you’re a B2C or B2B business. Instead, it needs to be a collaborative effort by everyone in your organization.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Easy, right? Sidenote: AI is making trust even more important.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62