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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts. Like this post?

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

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Beware of dubious data providers: a 9-point checklist

Biznology

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' Any other ideas out there?

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