Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
OCTOBER 12, 2012
But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. ( For the marketing automation industry, this is validation of what we’ve been saying all along: Email just isn’t enough. Marketers need tools like lead scoring, lead nurturing and the ability to send sophisticated, multi-channel campaigns from a single platform.