ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The particular not-ness that I have in mind is not being a marketing automation system. I’m not ready to say that the great marketing automation boom is over or that marketing automation is approaching commodity status.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Heinz Marketing

APRIL 19, 2024

When teams utilize tools like marketing automation platforms, they can better understand what personalized knowledge and educational resources each customer needs. The post Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value appeared first on Heinz Marketing.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2 Why we care.

Acquisitions 97

Acquisitions Industry CMS Product Merchandising 97

ClickZ

APRIL 7, 2024

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Acquisitions 59

Acquisitions Hubspot Analytics Marketing Automation Services 59

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Is it an easy fix?

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. But if you want to make the most of your automation software, read on. Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. This helped the company streamline some of their automation. “We We were able to combine our marketing automation and CRM and do a lot more,” she said. “So But with the Perkuto acquisition it adds a big dose of marketing operations. Read more here.

Acquisitions 97

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 97

Goodish Agency

DECEMBER 5, 2021

In this episode, our team was talking about customer acquisition in SaaS. 36:45 Integration between Analytics and Automation. In this episode, our team was talking about customer acquisition in SaaS. Another month, another episode of The Goodish show. Timestamps: 0:00 Intro. 1:01 Mistakes when approaching product analytics.

Acquisitions 52

Acquisitions Marketing Analytics Tools Advertising Agencies Paid Search Agency 52

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. Modern-day brands have to manage a multitude of daily interactions and conversations at scale – which is impossible to do with AI automation.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

Ontraport

MAY 19, 2021

The best of both worlds awaits with business process automation (BPA). Here’s where automation can shine. You can automate the busy work that would normally keep your team members’ heads down in order to free up time for meaningful interactions, improved innovation, and anything else that can give your business a competitive edge.

Automation 98

Automation Training Validation Outreach 98

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 52

ClickZ

OCTOBER 23, 2020

Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success. Achieving greater audience engagement, materializing customer acquisition, and sales growth are some of the most common goals for all organizations. This is where Maropost comes into play.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Martech

NOVEMBER 11, 2021

based Kickdynamics, an AI-powered content automation and product recommendation solution. The acquisition reflects the belief that more personalized email content with drive more opens, clicks and ultimately revenue. The post Email platform Litmus acquires content automation appeared first on MarTech. Click here to download!

Automation 91

Automation Content Acquisitions Template 91

Customer Experience Matrix

AUGUST 13, 2010

IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market valuation. This is wholly unsurprising: as the last and only big independent left in its space, Unica was obvious acquisition bait. Sorry, but I don’t see a connection.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

ANNUITAS

MARCH 26, 2014

IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press'

Acquisitions 100

Acquisitions Marketing Automation Services Press Vendors 100

Adobe Experience Cloud Blog

JULY 8, 2019

Every business eventually realizes that much of its marketing can be automated. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis. For the most part, automating your marketing campaigns is typically a net-positive. Not always.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Work Management 134

ClickZ

OCTOBER 23, 2020

Automation is possible in 30% of sales activities. AI in marketing implies the usage of customer data, machine learning, automation and other computational concepts to predict consumers’ actions. Let’s look at some of their researches about the use of automation in marketing. As per PwC, AI will contribute up to US$15.7

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Martech Advisor

FEBRUARY 21, 2020

That may be because transactional emails are sent on automated systems outside of marketing’s control, which means they may not get the metrics they need to ensure a great customer experience. Learn More: What it Takes to Be a World-Class Email Marketer.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Who will access your email automation tool and why? Consider features you want.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? By simply automating the process of content marketing, email marketing, and social media marketing, you can see huge success: Staying in touch with your current customer base. Almost There! Get your free guide now.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Zoominfo

SEPTEMBER 29, 2021

With the right data, automation can be a key part of keeping customers happy and increasing revenue. For example, intent data can help sales representatives send automated prospecting and follow-up emails, while firmographic data is helpful for sales operations teams that need to more effectively route leads to their sales team.

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

ClickZ

AUGUST 10, 2020

JIGGY utilizes Omnisend’s automated workflows, such as welcome series and cart abandonment workflows, to generate 69% of their total email revenue through automation. “I The solution — Easy-to-setup automation workflows that build customer relationships. The welcome series: Automating revenue with the brand story.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Marketing Automation and Customer Relationships. Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. So personalize, personalize, personalize.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Marketing Insider Group

JULY 28, 2020

That’s because content marketing relies on marketing automation and Big Data. Marketing Automation. Many tasks or activities within content marketing work well with automation. Some of this marketing automation is fairly simple, like posting and scheduling blogs, social media, and email.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

BenchmarkONE

JANUARY 14, 2021

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. What is Customer Acquisition? Customer acquisition should definitely be one of your 2021 marketing goals. Of course, the goal with customer acquisition isn’t just to find new customers but to find new brand loyalists.

Acquisitions 53

Acquisitions Deliverability Sales Qualified Leads Lead Scoring 53