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LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition

Liveintent

Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. Ready to start building Lookalike Audiences right now?

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How You Can Strike It Rich with Customer Acquisition and Customer Retention | What’s Your Edge?

Vision Edge Marketing

Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. Top campaigns .

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Customer acquisition with email newsletters

Liveintent

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

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Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. They will share: What can we learn from large-scaled audience engagement networks (what do they do well and how can we emulate). What’s the impact of passive vs active participation in buying engagement from audience networks.

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

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93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

KoMarketing Associates

However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Some of the challenges marketers expect to face in the near future include leveraging data and focusing on customer acquisition and retention while demonstrating a return-on-investment.