Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Dan Brackett: Our team at Goodyear is fairly new to having all of these digital acquisition responsibilities, maybe only a year and a half old. Christine Schrader: I love that attitude so much.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Its probably more of an attitude thing where thinking and acting more like a sales rep would serve all marketers in their desire to "feel the love" from the sales.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40