Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving. But it has to mean more.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Ambal's Amusings

DECEMBER 21, 2012

One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. New customer acquisition is also equally important. A Powerful Social CRM Database. Real-Time Analytics and Dashboards : gives deep insights into the performance of campaigns. Customer Acquisition.

Social Media 100

Social Media Social Marketing Tools Planning 100

Customer Experience Matrix

JUNE 22, 2011

The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Offline interactions, such as telephone and retail, are definitely out of the picture.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 22, 2010

The obvious candidates are CRM vendors. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. CRM Systems. Database Marketing. Mergers and Acquisitions. Auditing Services. Consultants.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40