Trending Sources

Make the most of your CRM this year

Biznology

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Don’t worry – you can still take advantage of all the great features a CRM has to offer. CRM and Customer Service.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history?

Buy 28

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

CRM 39

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. GE’s analytics team crunches it, then rejiggers machines to be more efficient. By Rob Petersen, {grow} Community Member.

Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand.

Why the sales funnel is alive and well and living on the web

grow - Practical Marketing Solutions

If you stack up all of the leads in an honest and robust CRM based on where they’re at in the buyer’s journey it will always resemble a funnel. If you stack up all of the leads in an honest and robust CRM based on where they’re at in the buyer’s journey it will always resemble a funnel.

Sales 71

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help).

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. I put "social CRM" in quotation marks because I personally am not quite sure what it really means.

Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

On reflection, it makes sense that marketers would be the buyers since Zylotech includes analytical and message selection features only used in marketing. crm customer data platforms customer experience customer technology CX digital transformation innovation marketing technology

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers.

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. I’m not saying that a B2C platform could extend all the way to running CRM.

Buy 63

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. If this is not the next big thing, I don’t know what is.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. “If this is not the next big thing, I don’t know what is.”.

Future of Marketing Automation: Grow or Die

Customer Experience Matrix

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. But CRM systems are deeply embedded in sales departments, so they block growth in that direction.

Is Predictive Marketing Now Mainstream?

Radius

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

The Myth of Graduation – We Never Stop Learning

ANNUITAS

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Take marketing enablement and new skills acquisition seriously. Graduation is just one of many steps.

4 Steps to Maximize Your Marketing Data

Modern Marketing

Additionally, if you, like myself, are working in high-tech in Silicon Valley, you’re aware that the popularity of company acquisitions is increasing by the day.

Field 113

Is Predictive Marketing Now Mainstream?

Radius

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing

HG Data

We also provide insight and analytics based on those activities to make each strategy more efficient and effective. There are a number of segments to consider at the outset of the customer acquisition process. Long before we partnered, our sales team used HG Data (and specifically, HG Focus) to identify the type of CRM technology an account was using. Predictive analytics is particularly interesting as well.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Customer acquisition. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Guest post by Luke Rees.

Rethinking the Role of Marketing in B2B Customer Engagement

Act-On

Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Together with Gleanster Research we surveyed 750 mid-size B2B companies to investigate how the most successful organizations approach CRM and customer engagement throughout the customer lifecycle. Organizations must align CRM efforts with measurable objectives.

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Analytics continuing to be a top level feature. With Salesforce.com’s acquisitions and investment in collaboration and productivity tools, they’re clearly developing a full suite of tools to help people collaborate and connect. Analytics.

A Scorecard for B2B Marketing Operations [Download Evaluation]

bizible

Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. Ad network platform analytics. Attribution data organized by account in the CRM. Cost per acquisition.

B2B 50

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place.

ROI 105

Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth

Modern B2B Marketing

Upon seeing the online media frenzy about the announcement of IBM’s intention to buy Unica, it was hard for me not to create a blog post of my own about the pending acquisition. This is surely one of the reasons IBM is interested in this acquisition.

The Step-By-Step Guide To Measuring Marketing ROI

bizible

Depending on your industry you’ll also include customer acquisition cost payback. While ROI is important, lowering customer acquisition costs is a competitive advantage for firms and a metric that should be managed.

10 Very Smart People Weigh In on How to Rethink Marketing

Act-On

Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. Founder, CRM Essentials, @BrentLeary. It wasn’t exactly a random survey.

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

• 42% of CRM users will increase marketing automation spending in the near future (Software Advice). • The most commonly used marketing automation applications include email marketing software, CRM, and marketing automation suites (Software Advice and Research Now).

Herding cats? The Hidden Costs of Multiple Marketing Tools

Act-On

How many of you are entering data by hand, into your CRM system or some other tool? How many of you are looking at your Google Analytics and wondering who those people are? Your sales people may be operating in a customer relationship management (CRM) tool, adding yet one or more tools to the mix your company uses. This all happens inside the CRM.

Cost 40

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. By 2011 Paychex’s cost per acquisition (CPA) was rising.

Help 105

8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek

Opentopic

SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Online CRM and enterprise applications provider Salesforce.com has been snapping up different companies, small and large, in a series of. The post 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek appeared first on Opentopic.

Buy 0

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City.

CRM 2

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City.

CRM 2

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM.