Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries.

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How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

billion purchase price is less than a single year’s revenue for the grocery store chain, which in cold financial terms is a relative bargain for the online retail giant. At the top of that list: lowering prices across a wide range of grocery items.

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, But that makes the acquisition still more intriguing.

Comparing and Selecting Solutions Using TCO Analysis

The ROI Guy

Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. In these studies of early IT investments, the purchase price of the hardware and software was found to be only 15% of the total cost of owning the asset.

How to select the perfect B2B data vendor


If you are going for customer acquisition, your data needs will be different from retention goals. Data needs for acquisition. Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Get pricing on the model that best suits your needs.

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Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. Presumably the Microsoft acquisition will change those last two. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) Tags: database technology analytical database analysis systems

Alterian Branches Out

Customer Experience Matrix

Over the past two years it has moved from being primarily a data analysis and campaign management tool to competing as a full-scope enterprise marketing system. Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. But apparently that is a price they are willing to pay for growth.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post!

An Innovative Marketing Team

Lead Liaison

Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price! We can focus too heavily on strict budget and ROI analysis. I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition.

A New Generation of Marketing Metrics & the ROI of Better Data


However, expanded data offerings are an opportunity for a direct impact on sales: Analysis of wins and losses can reveal buyer pain points, preferences, and assumptions that can be addressed by sales collateral such as battle cards and playbooks. Simple, practical market analysis. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout.

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Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

Price wars and discounting reign. Growing Revenue with an "Expand Selling" Strategy The solution, according to the TSIA, is to not invest ever more sales and marketing budget on new customer acquisitions, but rather to focus on up-sells and cross-sells to existing customers.

LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Buy 100

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. This is where the real fun begins, because that profile is now available for analysis and applications. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

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What the Subscription Economy Means for B2B Marketers

B2B Marketing Directions

Software applications that were once sold for a fixed price and distributed via CD's or Internet downloads are now sold on a subscription basis and accessed and used via the cloud.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

Well, I believe we’ll be seeing a few acquisitions from/of big players in the coming years to cater for exactly that need… AI & Chatbots: It’s the future. TOPIC ANALYSIS. Michele Price.

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How to Select Your B2B Channel Mix


B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis. CPL (Cost of lead acquisition/number of MQLs)-. Cost-per-Opportunity (Cost of lead acquisition/number of opportunities)-. Channel Cost-per-Sale (Cost of lead acquisition/number of closed deals)-. This is just a simplified analysis comparing two of a company’s numerous demand generation channels.

By the Numbers: A SaaS Growth Story


What’s even more exciting is that our analysis of the trends impacting these numbers suggests that our business is getting stronger with time. Pricing model adjustments to create more upsells and grow expansion revenue.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign


Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. Determine Cost-Benefit Analysis.

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11 Habits of Highly Effective Marketing Technologists


The price of many SaaS-based offerings is perceived to be low. While room for experimentation is necessary, marketing technologist should qualify the acquisition, resources, and the bandwidth it will take to put a new solution into practice and deliver value.

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

The system assumes the data has already been coded with customer IDs, which something that makes reasonable sense given the focus on retention rather than acquisition. Optimove also provides cohort analysis reports, comparing performance of customers who joined during different time periods.

3 Principles of Customer Retention – i?marketing (Part 7)

Marketing Action

Your customer acquisition efforts paid off, and they’re over. Frederick Reichheld, Loyalty Expert at Bain & Company, compared customer retention vs. customer acquisition costs, in an article published in the Harvard Business Review. Editor’s Note: Our recent regional i?marketing

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

As NewsCred’s Neil Barlow says , predictability is “how the world’s largest brands continuously delight Wall Street investors and increase stock prices. Your company may not employ data scientists today. And you might be fine with that.

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Just How Many Leads Do You Need? – by Christopher Ryan

Great B2B Marketing

The actual analysis requires specific knowledge of your company’s revenue goals, but let me offer a simplified scenario that will give you the concept. Average sales price (ASP) – the average revenue contribution from each new sale. You think this would be a simple question.

Lead 130

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

They allow for some interesting analysis. The following analysis wouldn't change much either way.) Compared with actual revenues, this shows 2009 revenue was about 43% of the “normal” price ($4.5 The bad news is they have quite a way to go before they’re selling at full price.

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products.

Class 151

THE HACKIES: The case for a cloud-enabled business advisor


Cloud-based systems each have their own data silos, as illustrated below: Each cloud-based system has its own way of doing data analysis, usually very limited. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis.

Case 71

Act-On Buys Marketbright Assets

Customer Experience Matrix

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk.

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Uses of Lifetime Value - Part 1

Customer Experience Matrix

The advantage of a comprehensive model is obvious: you can apply it to many projects, thereby ensuring consistent analysis and justifying the investment needed to build a sophisticated model. Probably the most common conventional application is setting allowable acquisition costs. These are usually applied as targets for marketing campaigns, although they can also help in setting purchase prices when acquiring a company.

26 Awesome Search Engine Marketing Guides


Miranda Miller writes that Google’s recently introduced Callout extensions enabole “you to add more text to your ad to spotlight free shipping, discounts, price matching and more. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics.

Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique.

Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours


For instance, in the medical device industry, one of our clients sells very expensive and complex lab equipment for blood analysis. Over the last decade more hospitals have made the acquisition of this equipment more complicated by involving more constituents in the decision-making process. It might be that you’ve got lots of competitors and you’re struggling to articulate your value proposition, so price has become the focus and you’re trying to get away from that.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Pricing ranges from $30 to $100 per month depending on features.

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MarTech Europe preview: here’s what to expect in 6 weeks


I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15% off the regular ticket price.

Six B2B Marketing Tools to Put on Your Wish List


Are your product prices, company contact info or events highlighted in rich search results? Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Combined with a comprehensive influencer strategy, you can use Little Bird to get better results for: Trend analysis.

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How to Calculate Social Marketing ROI

Paul Gillin

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision?

ROI 193

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system.