Trending Sources

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Falling data prices, cheaper devices, and improved features are helping propel their growth: Implications for marketing. Falling data prices, cheaper devices, and improved features are helping propel their growth: Implications for marketing.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. The other was a larger brand that had grown through acquisition.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post!

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, But that makes the acquisition still more intriguing.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. This is where the real fun begins, because that profile is now available for analysis and applications. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

Comparing and Selecting Solutions Using TCO Analysis

The ROI Guy

Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. In these studies of early IT investments, the purchase price of the hardware and software was found to be only 15% of the total cost of owning the asset.

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Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. Similarly, the timing of the events is needed to do discounted cash flow analysis. If the 2% revenue decline is accompanied by a 5% decrease in acquisition costs, or perhaps a 10% increase in number of new customers, managers can see immediately whether there is really a problem, or in fact something has gone very right.

Uses of Lifetime Value - Part 5: Trend Analysis

Customer Experience Matrix

For example, you might find that this year’s acquisition cost is $50 per customer and it has been increasing $5 per year over the past three years. You would therefore estimate next year’s LTV using an acquisition cost of $55 per customer. A stable aggregate value could also mask significant changes within particular segments—another reason to do segment-level analysis.)

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Pricing ranges from $30 to $100 per month depending on features.

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Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

Their retention rate on a sales campaign with email and web as acquisition channels, are now at 73%. Mack Trucks – Mack Truck’s campaign generated 500-600 viable sales leads with a minimum price point of $100k, which led to a multimillion-dollar pipeline.

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week

Hubspot

s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Penguin 4 also includes more sophisticated link analysis software that better understands website links. It''s been a busy week for companies like Google, Yahoo!,

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About

Hubspot

1) Customer Acquisition Cost (CAC). Revenue and cost efficiency are the primary concern of upper management, so while Sales may be closing deals, further analysis shows that your marketing budget is rendering your customer acquisition cost high.

10 LinkedIn Groups Every Entrepreneur Should Follow

Hubspot

The reason for economic progress according to Austrian economic analysis … that’s right my friends, the entrepreneur. Extra Credit: Want to understand prices? There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject.

A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

However, expanded data offerings are an opportunity for a direct impact on sales: Analysis of wins and losses can reveal buyer pain points, preferences, and assumptions that can be addressed by sales collateral such as battle cards and playbooks. Simple, practical market analysis. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

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What Every Managing Partner Needs to Know About Marketing Professional Services

Hinge Marketing

Marketing input is as essential to sound decision-making as is financial analysis. Marketing is the only discipline that considers your client, your services, your competitors, your pricing and tracks the overall impact on your firm.

What to expect when you’re expecting #MarTech next month

chiefmartech

If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. We’re 6 weeks away from the next MarTech conference in San Francisco.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Miranda Miller writes that Google’s recently introduced Callout extensions enabole “you to add more text to your ad to spotlight free shipping, discounts, price matching and more. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics.

THE HACKIES: The case for a cloud-enabled business advisor

chiefmartech

Cloud-based systems each have their own data silos, as illustrated below: Each cloud-based system has its own way of doing data analysis, usually very limited. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis.

API 11

How to Calculate Social Marketing ROI

Paul Gillin

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision?

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique.

Six B2B Marketing Tools to Put on Your Wish List

6sense

Are your product prices, company contact info or events highlighted in rich search results? Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Combined with a comprehensive influencer strategy, you can use Little Bird to get better results for: Trend analysis.

MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15% off the regular ticket price.

8 Ways to EARN Media Attention Instead of Buying It

Hubspot

1) Consider a Unique Pricing Strategy. Who says that pricing can't be a differentiator? Dow Jones Bar in Barcelona prices its drinks based on demand, just like in the stock market: my purchase of Heineken will make it more expensive for others.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign

Radius

Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. Determine Cost-Benefit Analysis.

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Can the social web play a role in customer retention?

grow - Practical Marketing Solutions

Is there a way to attract and retain B2B customers without lowering your price? Notice that all of these ideas go beyond the basics of price, quality and service. Tags: B2B and social media customer acquisition marketing strategy

Just How Many Leads Do You Need? – by Christopher Ryan

Great B2B Marketing

The actual analysis requires specific knowledge of your company’s revenue goals, but let me offer a simplified scenario that will give you the concept. Average sales price (ASP) – the average revenue contribution from each new sale. You think this would be a simple question.

Act-On Buys Marketbright Assets

Customer Experience Matrix

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. Presumably the Microsoft acquisition will change those last two. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) Tags: database technology analytical database analysis systems

Alterian Branches Out

Customer Experience Matrix

Over the past two years it has moved from being primarily a data analysis and campaign management tool to competing as a full-scope enterprise marketing system. Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. But apparently that is a price they are willing to pay for growth.

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

The system assumes the data has already been coded with customer IDs, which something that makes reasonable sense given the focus on retention rather than acquisition. Optimove also provides cohort analysis reports, comparing performance of customers who joined during different time periods.

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Avoid the Commodity Trap: How Brand Research Helps You Get Ahead

Hinge Marketing

However, it’s very easy to relegate the choice of goods to a price point—putting more pressure on companies to invest in brand, advertisement and product innovations to appear more differentiated. Response : Competitive pricing/cost. Research is important.