How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

billion purchase price is less than a single year’s revenue for the grocery store chain, which in cold financial terms is a relative bargain for the online retail giant. At the top of that list: lowering prices across a wide range of grocery items.

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

Trending Sources

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. The other was a larger brand that had grown through acquisition.

How to select the perfect B2B data vendor

Biznology

If you are going for customer acquisition, your data needs will be different from retention goals. Data needs for acquisition. Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Get pricing on the model that best suits your needs.

An Innovative Marketing Team

Lead Liaison

Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price! We can focus too heavily on strict budget and ROI analysis. I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. This is where the real fun begins, because that profile is now available for analysis and applications. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

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Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

Price wars and discounting reign. Growing Revenue with an "Expand Selling" Strategy The solution, according to the TSIA, is to not invest ever more sales and marketing budget on new customer acquisitions, but rather to focus on up-sells and cross-sells to existing customers.

How to Select Your B2B Channel Mix

emedia

B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis. CPL (Cost of lead acquisition/number of MQLs)-. Cost-per-Opportunity (Cost of lead acquisition/number of opportunities)-. Channel Cost-per-Sale (Cost of lead acquisition/number of closed deals)-. This is just a simplified analysis comparing two of a company’s numerous demand generation channels.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

Comparing and Selecting Solutions Using TCO Analysis

The ROI Guy

Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. In these studies of early IT investments, the purchase price of the hardware and software was found to be only 15% of the total cost of owning the asset.

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. Similarly, the timing of the events is needed to do discounted cash flow analysis. If the 2% revenue decline is accompanied by a 5% decrease in acquisition costs, or perhaps a 10% increase in number of new customers, managers can see immediately whether there is really a problem, or in fact something has gone very right.

Uses of Lifetime Value - Part 5: Trend Analysis

Customer Experience Matrix

For example, you might find that this year’s acquisition cost is $50 per customer and it has been increasing $5 per year over the past three years. You would therefore estimate next year’s LTV using an acquisition cost of $55 per customer. A stable aggregate value could also mask significant changes within particular segments—another reason to do segment-level analysis.)

By the Numbers: A SaaS Growth Story

Sharpspring

What’s even more exciting is that our analysis of the trends impacting these numbers suggests that our business is getting stronger with time. Pricing model adjustments to create more upsells and grow expansion revenue.

What the Subscription Economy Means for B2B Marketers

B2B Marketing Directions

Software applications that were once sold for a fixed price and distributed via CD's or Internet downloads are now sold on a subscription basis and accessed and used via the cloud.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Well, I believe we’ll be seeing a few acquisitions from/of big players in the coming years to cater for exactly that need… AI & Chatbots: It’s the future. TOPIC ANALYSIS. Michele Price.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products.

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11 Habits of Highly Effective Marketing Technologists

chiefmartech

The price of many SaaS-based offerings is perceived to be low. While room for experimentation is necessary, marketing technologist should qualify the acquisition, resources, and the bandwidth it will take to put a new solution into practice and deliver value.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system.

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week

Hubspot

s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Penguin 4 also includes more sophisticated link analysis software that better understands website links. It''s been a busy week for companies like Google, Yahoo!,

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Pricing ranges from $30 to $100 per month depending on features.

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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About

Hubspot

1) Customer Acquisition Cost (CAC). Revenue and cost efficiency are the primary concern of upper management, so while Sales may be closing deals, further analysis shows that your marketing budget is rendering your customer acquisition cost high.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

As NewsCred’s Neil Barlow says , predictability is “how the world’s largest brands continuously delight Wall Street investors and increase stock prices. Your company may not employ data scientists today. And you might be fine with that.

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10 LinkedIn Groups Every Entrepreneur Should Follow

Hubspot

The reason for economic progress according to Austrian economic analysis … that’s right my friends, the entrepreneur. Extra Credit: Want to understand prices? There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject.

What Every Managing Partner Needs to Know About Marketing Professional Services

Hinge Marketing

Marketing input is as essential to sound decision-making as is financial analysis. Marketing is the only discipline that considers your client, your services, your competitors, your pricing and tracks the overall impact on your firm.

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

Their retention rate on a sales campaign with email and web as acquisition channels, are now at 73%. Mack Trucks – Mack Truck’s campaign generated 500-600 viable sales leads with a minimum price point of $100k, which led to a multimillion-dollar pipeline.

26 Awesome Search Engine Marketing Guides

Webbiquity

Miranda Miller writes that Google’s recently introduced Callout extensions enabole “you to add more text to your ad to spotlight free shipping, discounts, price matching and more. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics.

Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Hinge Marketing

Brand research is a process of formal data collection and empirical analysis that explores both your reputation and your visibility to help you better understand the marketplace and your firm’s role in it. Following a merger or major acquisition. Experiencing downward pricing pressure. This may be the most common type of research employed by professional services firms, interviewing clients without performing any formal scoring or analysis.

What to expect when you’re expecting #MarTech next month

chiefmartech

If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. We’re 6 weeks away from the next MarTech conference in San Francisco.

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique.

How to Calculate Social Marketing ROI

Paul Gillin

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision?

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Just How Many Leads Do You Need? – by Christopher Ryan

Great B2B Marketing

The actual analysis requires specific knowledge of your company’s revenue goals, but let me offer a simplified scenario that will give you the concept. Average sales price (ASP) – the average revenue contribution from each new sale. You think this would be a simple question.

Six B2B Marketing Tools to Put on Your Wish List

6sense

Are your product prices, company contact info or events highlighted in rich search results? Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Combined with a comprehensive influencer strategy, you can use Little Bird to get better results for: Trend analysis.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

When we can identify an interactive content piece that has strong link earning potential, ties in directly with the business's core audience, and can potentially drive customer acquisition - that's a home run project.

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . .

8 Ways to EARN Media Attention Instead of Buying It

Hubspot

1) Consider a Unique Pricing Strategy. Who says that pricing can't be a differentiator? Dow Jones Bar in Barcelona prices its drinks based on demand, just like in the stock market: my purchase of Heineken will make it more expensive for others.

THE HACKIES: The case for a cloud-enabled business advisor

chiefmartech

Cloud-based systems each have their own data silos, as illustrated below: Each cloud-based system has its own way of doing data analysis, usually very limited. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis.

API 11

Act-On Buys Marketbright Assets

Customer Experience Matrix

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. Presumably the Microsoft acquisition will change those last two. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) Tags: database technology analytical database analysis systems