Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries.

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Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

billion purchase price is less than a single year’s revenue for the grocery store chain, which in cold financial terms is a relative bargain for the online retail giant. At the top of that list: lowering prices across a wide range of grocery items.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, But that makes the acquisition still more intriguing.

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. Similarly, the timing of the events is needed to do discounted cash flow analysis. If the 2% revenue decline is accompanied by a 5% decrease in acquisition costs, or perhaps a 10% increase in number of new customers, managers can see immediately whether there is really a problem, or in fact something has gone very right.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. The other was a larger brand that had grown through acquisition.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. Presumably the Microsoft acquisition will change those last two. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) Tags: database technology analytical database analysis systems

Alterian Branches Out

Customer Experience Matrix

Over the past two years it has moved from being primarily a data analysis and campaign management tool to competing as a full-scope enterprise marketing system. Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. But apparently that is a price they are willing to pay for growth.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post!

A New Generation of Marketing Metrics & the ROI of Better Data


However, expanded data offerings are an opportunity for a direct impact on sales: Analysis of wins and losses can reveal buyer pain points, preferences, and assumptions that can be addressed by sales collateral such as battle cards and playbooks. Simple, practical market analysis. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout.

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An Innovative Marketing Team

Lead Liaison

Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price! We can focus too heavily on strict budget and ROI analysis. I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition.

What is Value Selling and How to Generate Leads in Companies that Buy Value


Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. We are not the low-price leader.) They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services. The best product, at the best price, does not always win the order.

Buy 166

LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Buy 120

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. This is where the real fun begins, because that profile is now available for analysis and applications. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

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Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

Price wars and discounting reign. Growing Revenue with an "Expand Selling" Strategy The solution, according to the TSIA, is to not invest ever more sales and marketing budget on new customer acquisitions, but rather to focus on up-sells and cross-sells to existing customers.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

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What the Subscription Economy Means for B2B Marketers

B2B Marketing Directions

Software applications that were once sold for a fixed price and distributed via CD's or Internet downloads are now sold on a subscription basis and accessed and used via the cloud.

4 Ways to Elevate Your Brand by Improving Customer Experience

Launch Marketing

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback.

How to Select Your B2B Channel Mix


B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis. CPL (Cost of lead acquisition/number of MQLs)-. Cost-per-Opportunity (Cost of lead acquisition/number of opportunities)-. Channel Cost-per-Sale (Cost of lead acquisition/number of closed deals)-. This is just a simplified analysis comparing two of a company’s numerous demand generation channels.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Well, I believe we’ll be seeing a few acquisitions from/of big players in the coming years to cater for exactly that need… AI & Chatbots: It’s the future. TOPIC ANALYSIS. Michele Price.

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8 Not-So-Secret PPC Metrics for a Successful Campaign


When in doubt, pay attention to these metrics first to avoid analysis paralysis (and help your campaigns soar). Cost Per Acquisition (CPA). Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload?

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Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

The system assumes the data has already been coded with customer IDs, which something that makes reasonable sense given the focus on retention rather than acquisition. Optimove also provides cohort analysis reports, comparing performance of customers who joined during different time periods.

Here are the 2018 Markie Award Finalists

Modern Marketing

At the same time, they enable self-service with custom catalogs, custom pricing and account-specific experiences. They used different data sources to lower costs of acquisition and created highly targeted campaigns using a strong mix of implicit and explicit data points.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


8: Customer Acquisition Cost (CAC). . The lead score is automatically calculated by Salesforce and the threshold is based on a quartile analysis of our database. Customer Acquisition Cost (CAC). Acquisition Cost. Cost-per-acquisition (CPA, ideally under target $).

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

They allow for some interesting analysis. The following analysis wouldn't change much either way.) Compared with actual revenues, this shows 2009 revenue was about 43% of the “normal” price ($4.5 The bad news is they have quite a way to go before they’re selling at full price.

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign


Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. Determine Cost-Benefit Analysis.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products.

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By the Numbers: A SaaS Growth Story


What’s even more exciting is that our analysis of the trends impacting these numbers suggests that our business is getting stronger with time. Pricing model adjustments to create more upsells and grow expansion revenue.

The Top 3 Use Cases Driving Account-Based Marketing (ABM) Adoption


Driving growth by fully penetrating larger strategic accounts that yield larger average selling prices. Most B2B marketers have heard about the benefits of moving to account-based marketing (ABM).

3 Principles of Customer Retention – i?marketing (Part 7)

Marketing Action

Your customer acquisition efforts paid off, and they’re over. Frederick Reichheld, Loyalty Expert at Bain & Company, compared customer retention vs. customer acquisition costs, in an article published in the Harvard Business Review. Editor’s Note: Our recent regional i?marketing

11 Habits of Highly Effective Marketing Technologists


The price of many SaaS-based offerings is perceived to be low. While room for experimentation is necessary, marketing technologist should qualify the acquisition, resources, and the bandwidth it will take to put a new solution into practice and deliver value.

Act-On Buys Marketbright Assets

Customer Experience Matrix

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk.

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THE HACKIES: The case for a cloud-enabled business advisor


Cloud-based systems each have their own data silos, as illustrated below: Each cloud-based system has its own way of doing data analysis, usually very limited. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis.

Case 77

Uses of Lifetime Value - Part 1

Customer Experience Matrix

The advantage of a comprehensive model is obvious: you can apply it to many projects, thereby ensuring consistent analysis and justifying the investment needed to build a sophisticated model. Probably the most common conventional application is setting allowable acquisition costs. These are usually applied as targets for marketing campaigns, although they can also help in setting purchase prices when acquiring a company.

Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique.

Six B2B Marketing Tools to Put on Your Wish List


Are your product prices, company contact info or events highlighted in rich search results? Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Combined with a comprehensive influencer strategy, you can use Little Bird to get better results for: Trend analysis.

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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

As NewsCred’s Neil Barlow says , predictability is “how the world’s largest brands continuously delight Wall Street investors and increase stock prices. Your company may not employ data scientists today. And you might be fine with that.


Facebook for Dating, and 5 Key Takeaways From F8


Its pricing structure, if any, was not mentioned in today's announcement, and given the financial reprecussions (even if they are only short-term for now) experienced by publicly-traded competitors, this could be another space for acquisition for Facebook.