SAP – Qualtrics Acquisition: Operation Meets Experience


is a data collection and analysis software maker with a revenue expectation of $400 million this year. In the statement they released about the acquisition, SAP stated that Qualtrics is expected to exceed $400 million for 2018, with a growth rate remaining more than 40%.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries.

Price 156

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, But that makes the acquisition still more intriguing.

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

How B2B Marketing is Changing in 2018

data from disparate tools for analysis remains a. Other Challenges Marketing Challenges 10 Analysis Given that the three top cited priority areas were. Analysis As with the top priorities and challenges, the. Analysis The symmetry in both current practices and.

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

billion purchase price is less than a single year’s revenue for the grocery store chain, which in cold financial terms is a relative bargain for the online retail giant. At the top of that list: lowering prices across a wide range of grocery items.

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. Similarly, the timing of the events is needed to do discounted cash flow analysis. If the 2% revenue decline is accompanied by a 5% decrease in acquisition costs, or perhaps a 10% increase in number of new customers, managers can see immediately whether there is really a problem, or in fact something has gone very right.

Comparing and Selecting Solutions Using TCO Analysis

The ROI Guy

Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. In these studies of early IT investments, the purchase price of the hardware and software was found to be only 15% of the total cost of owning the asset.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. The other was a larger brand that had grown through acquisition.

How to select the perfect B2B data vendor


If you are going for customer acquisition, your data needs will be different from retention goals. Data needs for acquisition. Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Get pricing on the model that best suits your needs.

Vendor 150

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. Presumably the Microsoft acquisition will change those last two. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) Tags: database technology analytical database analysis systems

Adobe, Microsoft and SAP Announce Open Data Initiative: It's CDP Turf But No Immediate Threat

Customer Experience Matrix

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. Here the discussion is mostly about making the data available for analysis.

Alterian Branches Out

Customer Experience Matrix

Over the past two years it has moved from being primarily a data analysis and campaign management tool to competing as a full-scope enterprise marketing system. Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. But apparently that is a price they are willing to pay for growth.

How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)


verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging. Once the analysis has been completed, it’s time to devise a strategy.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post!

Arm Ltd. Buys Treasure Data CDP

Customer Experience Matrix

The price was not announced but was said to be around $600 million. The deal was the second big purchase of a Customer Data Platform vendor in a month, following the Salesforce ’s Datorama acquisition. It’s possible that those vendors will eventually exit the CDP category altogether, leaving the field to CDPs that provide marketing-specific functions for analysis and customer engagement. (If

Buy 120

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout.

Buy 192

47 Top Account-Based Marketing Tools for 2018


If you’re doing account-based marketing, there are a ton of tools built to help you—each with its own function, benefit, and price point. Leadfeeder Pricing: 14-day free trial, pricing starts at $53/mo. LeadGenius Pricing: Upon request. DiscoverOrg Pricing: Upon request.

How to Create Your Content Strategy From Scratch


Perform SEO analysis. Conduct a gap analysis. ” A formal gap analysis can be done manually in a spreadsheet or with the aid of scraping tools like BuzzSumo. You’d probably pay attention to TV commercials, look up new features online, and compare prices.

What is Value Selling and How to Generate Leads in Companies that Buy Value


Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. We are not the low-price leader.) They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services. The best product, at the best price, does not always win the order.

Buy 166

Salesforce Buys Datorama Customer Data Platform: It's Complicated

Customer Experience Matrix

This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. Before the acquisition, they told me some of their clients ingest customer-level detail but most do not. So it would appear that while Salesforce’s acquisition reflects recognition of the need for a persistent, unified marketing database (something they didn’t get with MuleSoft), they didn’t buy Datorama as a way to build a Single Customer View.

Buy 120

LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Buy 146

The Keywee Facebook CPC Tracker: November Update


Earlier this year, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. This was, however, accompanied by a healthy year-over-year increase in prices, like we’ve seen in general this year, and especially in H2.

CPC 52

The Keywee Facebook CPC Tracker: November Update


Earlier this year, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. This was, however, accompanied by a healthy year-over-year increase in prices, like we’ve seen in general this year, and especially in H2.

CPC 52

A New Generation of Marketing Metrics & the ROI of Better Data


However, expanded data offerings are an opportunity for a direct impact on sales: Analysis of wins and losses can reveal buyer pain points, preferences, and assumptions that can be addressed by sales collateral such as battle cards and playbooks. Simple, practical market analysis. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

ROI 217

An Innovative Marketing Team

Lead Liaison

Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price! We can focus too heavily on strict budget and ROI analysis. I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. This is where the real fun begins, because that profile is now available for analysis and applications. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

API 142

Seven Groups of Tools for Designing and Optimizing Websites


For example, website redesign projects are often a response to: Business changes: Acquisitions, growth, new product lines, or rebranding efforts can all drive website re-launches. backlink analysis. Your B2B website and blog are the core of your content marketing efforts.

Design 199

Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

Price wars and discounting reign. Growing Revenue with an "Expand Selling" Strategy The solution, according to the TSIA, is to not invest ever more sales and marketing budget on new customer acquisitions, but rather to focus on up-sells and cross-sells to existing customers.

Online advertising glossary


The approach is technology driven as opposed to the historical method of negotiating price on media inventory. Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Format: PDF File Price: $495 Order From:

Vendor 139

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

They allow for some interesting analysis. The following analysis wouldn't change much either way.) Compared with actual revenues, this shows 2009 revenue was about 43% of the “normal” price ($4.5 The bad news is they have quite a way to go before they’re selling at full price.

True Influence October 2018 Blog Round-up


October Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies – as more companies recognize the financial benefits they can generate by adding a marketing platform to their mix.

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

The system assumes the data has already been coded with customer IDs, which something that makes reasonable sense given the focus on retention rather than acquisition. Optimove also provides cohort analysis reports, comparing performance of customers who joined during different time periods.

What the Subscription Economy Means for B2B Marketers

B2B Marketing Directions

Software applications that were once sold for a fixed price and distributed via CD's or Internet downloads are now sold on a subscription basis and accessed and used via the cloud.

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products.

Class 251

3 Principles of Customer Retention – i?marketing (Part 7)

Marketing Action

Your customer acquisition efforts paid off, and they’re over. Frederick Reichheld, Loyalty Expert at Bain & Company, compared customer retention vs. customer acquisition costs, in an article published in the Harvard Business Review. Editor’s Note: Our recent regional i?marketing

Act-On Buys Marketbright Assets

Customer Experience Matrix

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk.

Act-On 163

The Ways of Wayfair


Overlap analysis provides useful insights into who’s competing with Wayfair in its customers’ inboxes, and thus suggests both a profile of those customers and opportunities for further contact and lookalike acquisition. Relatively limited implicit or explicit price-promotion.

Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Acquisition. 32 High-ROI Acquisition Growth Strategies. Acquisition is the most important yet most expensive aspect of growth strategies for business, in terms of both budget and time. RETURN TO ACQUISITION ^. Flat Per-User Pricing. MORE OFFERS/PRICING STRATEGIES.

How to Convert Website Visitors into Leads (8 Conversion Optimization Strategies)


Discounts: Offer a discount on pricing for exchanging their information (or use Leadfeeder’s company segmentation tools to make offers that correlate to the business type). Optimize for Your Highest Converting Acquisition Channels It’s important to understand who is visiting your site and how to optimize content to make them convert. You need to know which acquisition channels your visitors coming from and which channels are generating the most conversions.

8 Not-So-Secret PPC Metrics for a Successful Campaign


When in doubt, pay attention to these metrics first to avoid analysis paralysis (and help your campaigns soar). Cost Per Acquisition (CPA). Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload?

PPC 52