Remove acquisition regression
article thumbnail

B2B Marketing Budget Allocation: Insights and Breakdown

DealSignal

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

article thumbnail

How Talend is Measuring Performance During a Pandemic with Allocadia

Allocadia

Their PO data all comes from Netsuite, they have a connection to Salesforce to create an association between all line items and campaigns, and all of the data inputs get pushed into Tableau for analysis. Allocadia gave us streamlined budget efficiency for running the marketing business. Their CFO loved it and asked for more.