Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Use data to optimize marketing budgets and allocate resources to the most effective channels and strategies. Format) Four key goals and actions. Understood?

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. It can drastically increase your CTR and reduce your CPA. Timing : When is the best timing to reach out personally?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Pam Didner

JULY 5, 2020

Utilize firmographics such as: Annual revenue Industry Company size Location Consider whether these accounts present opportunities for new revenue or upsell or cross-sell. With this information, you’ll be able to determine where to allocate your time. Cost Per Acquisition This is how I prefer to approach budgeting for ABM.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Zoominfo

JULY 14, 2023

Customer acquisition cost (CAC): Customer acquisition cost, or CAC, is the total amount your business has to spend in order to acquire new customers. Align with key stakeholders Cross-functional alignment is an essential yet often overlooked step in building a B2B marketing strategy.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

APRIL 4, 2017

Cost-per-acquisition (CPA): Your overall campaign spend divided by the total number of conversions. CPA is an important KPI to keep track of across the entire funnel, as a helpful proxy for how effective your teams are at closing, retaining, and cultivating customers. ROI = (LTV-CPA). ROI and LTV.

Cost per Acquisition 73

Cost per Acquisition Top of Funnel Display CPA 73

Convert

NOVEMBER 8, 2022

No cross-app data sharing unless users accept it. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. All costs go up. Ruben Camerlynck, Saasb2b.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

JANUARY 31, 2020

What Users Love the Most about Google Ads Editor: The “Recommended Budget” column that lets users properly allocate budgets so they don’t miss out on opportunities or impressions. Users also love full-cross account management that allows them to work on all accounts from a single window. How Much Does Optmyzr Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127