Remove acquisition
article thumbnail

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. Examples include: When someone subscribes to your blog or submits a form. CRM (Customer Relationship Management)- A system that helps manage customer data and can support both marketing and sales needs.

article thumbnail

7 Steps to Get More SaaS Customers with Cold Email

Single Grain

The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . Learn More: * Vertical SaaS: The Future of SaaS Is in Niche Industries * How to Get More Responses From Your Cold Emails * SaaS CAC: A Guide to Customer Acquisition Costs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr.

article thumbnail

30 Sales and Marketing Terms You Should Know

PureB2B

Customer Acquisition Cost (CAC). Customer Relationship Management (CRM). CRM systems use data from the customer lifecycle to build, improve and maintain relationships with customers. This is a metric that measures what percentage of your customers you retain. These are the four steps involved in the so-called purchase funnel.

article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Customer Acquisition Cost (CAC). Customer Relationship Management (CRM). CRM systems use data from the customer lifecycle to build, improve and maintain relationships with customers. This is a metric that measures what percentage of your customers you retain. These are the four steps involved in the so-called purchase funnel.

article thumbnail

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. Customer Acquisition Cost (CAC). Customer Relationship Management (CRM). The ratio of lifetime value to customer acquisition cost.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers. 60 Common Marketing Acronyms. Find out why.