PureB2B

SEPTEMBER 11, 2016

Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). ToFu, MoFu, Bofu. Cold Calling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). ToFu, MoFu, Bofu. Cold Calling.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. It stands for Attention, Interest, Desire and Action.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

NOVEMBER 12, 2014

In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. B = Budget : Determines whether your prospect has a budget for what you''re selling. Cross-Selling. Cold Calling.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28