acquisition cross-sell 
PureB2B
SEPTEMBER 11, 2016
Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired.
PureB2B
SEPTEMBER 11, 2016
Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired.
Single Grain
SEPTEMBER 22, 2023
Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. It stands for Attention, Interest, Desire and Action.
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