ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. Customer Acquisition Cost (CAC). Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. The idea here was to aim for more clicks, likes, shares, and comments.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52