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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Divide by the estimated churn rate (aka cancellation rate) for that customer.