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The Outbound Marketing guide for 2020

RockContent

Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales. These are fundamental actions to improve the results of your company.

AIDA 189

How to Automate Your Marketing and Generate Referral Business

Outbound Engine

According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase.

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience.