BenchmarkONE

JUNE 17, 2021

Nurture campaigns hope to address this more passive audience by offering them the chance to indulge in that brief “what if” and can potentially lock them into a desire to buy. That light interest that comes with daydreaming allows you to exchange a newsletter or coupon for an email address or app notifications. .

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Content Standard

JULY 16, 2016

The same hacker could also disable your home security system, unlock the smart locks on your front door, and enter your home without breaking a sweat. Mobile tech, including location data and other forms of private information sharing, has proven that consumers are willing to sacrifice a little privacy in exchange for better services.

Privacy 40

Privacy Transparency Marketing Management Marketing Strategy 40

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

chiefmartech

JANUARY 21, 2019

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Yes, there’s been a large number of martech acquisitions this past year, and I expect that trend will accelerate.

Work Management 94

Work Management Marketing Management CMS Development Trends 94