Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. This begins with getting rid of the phrase “retention marketing.” It’s a complete misnomer.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

seo.co

MAY 24, 2021

And if you look at this number in comparison to the number of people in the world over the age of 18, it means more than 36 percent of people on the planet are online shoppers. The ecommerce industry is healthier than it’s ever been. It’s estimated that there will be 2.14 billion global online consumers by the end of 2021. You get the idea.).

Order 105

Order eCommerce Lead Ranking Lead Scoring 105

chiefmartech

JANUARY 21, 2019

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Yes, there’s been a large number of martech acquisitions this past year, and I expect that trend will accelerate.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. So, yeah, I can probably give you a good run for your age, Elissa. Elissa Fink: Yeah, I’m really excited. I mean, as you said, I was at Tableau from about 5 million in revenue to over a billion in rev.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52