Remove acquisition aging
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Full-funnel customer acquisition with LiveIntent

Liveintent

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started. With more than 4.6 Custom Audiences.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if you’re advertising a free CRM, you might want your ad to show up on Google when users type “free crm” into the search engine. Google Adwords 101.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. It is an integral part of the customer journey and like acquisition, it requires dedicated resources—people and budget. It’s a complete misnomer.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. Hop straight to it here :).

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. Actually, yes.

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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Today’s B2B marketing and sales tools are showing their age. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. MAPs and CRMs, while workhorses, haven’t been entirely effective in enabling marketing and sales teams to execute the transition.

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Building a brand strategy: Essentials for long-term success

Martech

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.