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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

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Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase. With over 3.5 billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Google Adwords 101.

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