How Marketers Should Think About Customer Marketing in the Engagement Economy
FEBRUARY 28, 2017
But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. It is an integral part of the customer journey and like acquisition, it requires dedicated resources—people and budget.