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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Streaming services can also build communities — and in many ways, recreate a phenomenon lost in the age of on-demand bingeing. Take, for example, HBO. Discover Subscriber Lifecycle Management.

Work Management

Work Management Marketing Management Cable Bundling

How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. It is an integral part of the customer journey and like acquisition, it requires dedicated resources—people and budget. It’s a complete misnomer.

Cross-Selling

Cross-Selling Budget Programs Allocation B2B Thought Leadership

B2B Marketing Zone

How To Win the Streaming Wars? It’s Now About Subscriber Management

How Marketers Should Think About Customer Marketing in the Engagement Economy

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