Remove acquisition aging cross-sell
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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. Advocacy—Going from a Customer Like to Customer Love. Then there are the likers.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. AI in programmatic advertising.