Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. And they already have much of the information that advertisers request from prospects in a lead gen form. There were more than 1.1

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Martech

FEBRUARY 11, 2022

Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the minotaurs, satyrs and sphinxes of legend.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 101

Porch Group Media

MAY 28, 2019

Getting Started with Facebook Advertising. There is still some confusion in the marketplace about how to most effectively advertise on Facebook, you may recall that in early 2018, Facebook turned off access to third-party data in the platform for advertising purposes. . V12AudienceLink Facebook Advertising Solution.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. Portland, Ore., The podcast industry is experiencing exponential growth.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. Well, relatively happy anyway.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Advertising Agencies 88

Advertising Agencies Marketing Management Paid Search Agency Advertising Mediums 88

Customer Experience Matrix

MAY 8, 2018

Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows. This would inevitably lead to smaller firms being excluded from data acquisition.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Martech

SEPTEMBER 13, 2021

TransUnion’s acquisition of Neustar makes sense, because it nicely complements Tru Optik’s assets and it gives Neustar access to a huge offline data source,” said Hugo Loriot, Partner at You & Mr Jones data company, fifty-five. widening the gap between the EMEA and U.S. martech landscape.”. Why we care.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Acquisitions Vendors 95

Engagio

FEBRUARY 25, 2021

One of the many additional benefits that the Engagio acquisition provided Demandbase was data — and lots of it. Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. We’ve never lost an account identification match test to another vendor.”.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Anteriad

APRIL 25, 2023

Our recent acquisition of BNZSA brings with it regional and local expertise across Europe and Asia in 26 different languages, bringing an incredible depth of experience that matters at the local level. Advertisers in the test saw up to 50% higher CTR and 40% reduction in cost per acquisition with Anteriad data.

Cost per Acquisition 52

Cost per Acquisition Demand Generation Agencies CTR Acquisitions 52

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The company does know the identity of some individuals and will use these to target email and Web advertising to names you provide. No, not one bit.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Why we care. Read more here. Perkuto acquired by MERGE

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Engagio

MAY 31, 2021

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. com For advertising and sponsorship opportunities, please contact info@thinkers360.com Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

ClickZ

MAY 9, 2020

The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management. More observations from the industry’s biggest acquisitions in the first quarter. Majority are looking to invest in search and social advertising technology.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. The smaller outfit lacks the brand equity, data and customer acquisition. Not every KPI applies to every execution,” said Lindsay Rinner, media supervisor at Booyah Advertising. Pass it back to the vendor.”

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

Martech

JULY 18, 2022

Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. Processing.Please wait. Account-based marketing: A snapshot.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” Take suggested keywords with a grain of salt For every list of keywords within your ad groups, the search advertising platform will recommend a similar list of keywords to bid on. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Bionic

FEBRUARY 23, 2023

One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It does this by scoring and ranking all the advertising options in the context of your particular media plan. In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I How do they compare products side by side?”).

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Sponsor or advertise in a sub-section of an industry-relevant message board or online forum. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Social Media Marketing and Advertising. Third-Party Campaign Creation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Engagio

FEBRUARY 25, 2021

One of the many additional benefits that the Engagio acquisition provided Demandbase was data — and lots of it. Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. We’ve never lost an account identification match test to another vendor.”.

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Before advertising on directories, you need to determine if it’s the right fit for your business. For example, suppose a newer vendor has a sales-led motion (i.e. Let’s explore each of these options.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Those firms continue to dominate life online, and advertising and ecommerce in particular. no Customer Data Platform acquisitions. retailers focus on convenience.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Martech

MARCH 30, 2023

Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. That’s not a conversation.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127