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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. No matter how good the technology gets.