Martech

MARCH 30, 2023

Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world? What are the demographics? Double-check your information and cite trusted sources. And focus on being a go-to resource for your buyers.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Conversica

AUGUST 16, 2022

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

SnapApp

MARCH 21, 2016

Before joining SnapApp, I was the CMO for Intronis through its acquisition by Barracuda Networks. Most recently, I was leading the setup of Intronis’ global operations after the Barracuda acquisition. .

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

SnapApp

MARCH 21, 2016

Before joining SnapApp, I was the CMO for Intronis through its acquisition by Barracuda Networks. Most recently, I was leading the setup of Intronis’ global operations after the Barracuda acquisition.

Top of Funnel 48

Top of Funnel Paid Search Agency Advertising Funnels Marketing & Strategy 48

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. According to Campaign Monitor , email marketing has the highest overall return on investment, with $38 generated for every $1 spent, and beats social media by 40x when it comes to customer acquisition.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

MARCH 16, 2015

Acquisition : Growth of fans. Activation : Conversion through the buying cycle. It is critical that you really examine your data in a more specific and targeted way. If you do this, then you can map your social KPIs directly back to the buyer’s journey: Awareness : Reach. Evaluation : Search. Satisfaction : Social Reputation.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

KoMarketing Associates

MAY 1, 2018

Social Media’s Contribution to Additional Acquisition Channels. The ability to attribute social media activity with top performing acquisition channel results, like SEO and content marketing, is another way to measure program success. Conversion-related metrics: Listed previously in lead generation benchmarks.

Social Media 155

Social Media ROI Media Marketing & Strategy 155