target Account Based Marketing Related Topics 
SendX
APRIL 28, 2023
Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to engage and convert specific target accounts.
Marketing Insider Group
AUGUST 10, 2020
While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. The concept of one-to-one or one-to-few marketing is hardly new.
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Marketing Insider Group
FEBRUARY 13, 2023
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). ABM is no longer a “nice-to-have” – far from it.
Martech
MARCH 27, 2024
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Only B2B
JANUARY 18, 2024
The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Try not to waste that.
KoMarketing Associates
SEPTEMBER 16, 2020
Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Start Small and Design for Scale.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
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A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. How to elevate sending strategies from holiday specialties to year-round events that celebrate targets’ anniversaries, birthdays, personal and professional milestones, and more.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. ZoomInfo’s MarketingOS changes all that.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. ABM Marketing trends. Methods for personalizing ABM strategy.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.
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It’s the missing piece to any ABM strategy. ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts.
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This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM). That’s why RollWorks has taken a little burden off your shoulders.
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