Zoominfo

JANUARY 26, 2021

You shouldn’t be targeting enterprise leads the same way you target SMB or startup leads, because their needs are drastically different. You need to target large organizations as a whole entity, which is precisely where ABM comes in. So why bother with enterprise lead generation?

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, he’s invested in a number of tech startups, giving young and promising companies the opportunity to strive for Salesforce-level heights. One of the most significant projects involved Apple’s investment in conserving forests around world.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

ClearVoice

APRIL 30, 2020

Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. If your leads lists are disorganized or mismanaged, and segmenting audiences is a giant pain, then ZoomInfo is the answer. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SalesIntel

FEBRUARY 28, 2024

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. ZoomInfo G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Metadata

JUNE 24, 2021

Do you set up an account-based marketing (ABM) program, double down on the demand gen, or go for something in-between? I’ve said it before, and I’ll say it again: you’ll likely get a lot of value by taking a blended ABM + demand gen approach. ( So, definitely-not-Drift marketer, this one’s for you.

Demand Generation 98

Demand Generation Ideal Customer Profiles Campaigns Account Based Marketing 98

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Zoominfo

SEPTEMBER 17, 2018

Every Monday, join ex-Google, startup, and VC brand-builder Jay Acunzo as he travels to the far reaches of the business world to dig up stories you’ve never heard revealing ideas you’ve never considered. 20 Important Quotes About Personalization in Marketing. 35+ Marketing Jokes to Brighten Your Day. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Hinge Marketing

OCTOBER 3, 2019

We can’t keep running our marketing departments on tradition, on heritage, or because we are organized a certain way and we don’t want to upset the organizational chart. With a marketing and sales intelligence platform like ZoomInfo that plugs into Salesforce, you can have all of your data refreshed and up-to-date in real time.

Work Management 84

Work Management Marketing Management Service Marketing & Strategy 84

Albacross

JANUARY 17, 2020

are aligning with marketing to do account-based marketing (ABM). It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Lead Liaison

MAY 1, 2018

Growth marketing has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. CRM: OneFocus™.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. CRM: OneFocus™.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. Account-Based Marketing – yeah, sounds great,” you’re thinking. Make it easy for them to contact you for more information.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

OutboundView

SEPTEMBER 20, 2018

Who is This B2B Marketing Guide For? If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. The broad availability of data is truly democratizing growth – and as a small startup, the trick is knowing how to use it.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100

Zoominfo

AUGUST 7, 2018

Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Vidyard

SEPTEMBER 14, 2021

What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Target Key Accounts with Digital Ads 1. Account-Based Personalized Video 4.3 Account-Based Marketing Strategies 5.4 Why Should You Use GIFs for Social Marketing?

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video as an Account-Based Marketing Tactic 9.1 Don’t Forget About Account-Based Selling 10. Video Analytics and Video Marketing ROI 10.1 What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Zoominfo 2.5 Terminus 2.6

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Target Key Accounts with Digital Ads 1. Account-Based Personalized Video 4.3 Account-Based Marketing Strategies 5.4 Why Should You Use GIFs for Social Marketing?

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Target Key Accounts with Digital Ads 1. Account-Based Personalized Video 4.3 Account-Based Marketing Strategies 5.4 Why Should You Use GIFs for Social Marketing?

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Target Key Accounts with Digital Ads 1. Account-Based Personalized Video 4.3 Account-Based Marketing Strategies 5.4 Why Should You Use GIFs for Social Marketing?

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65