B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This is a critical decision, and one that marketers need to get right.” The post New!

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Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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DiscoverOrg

OCTOBER 19, 2017

Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In In fact, prior to joining Terminus, he was VP of Marketing at VersionOne – a client who used DiscoverOrg to find and engage their target accounts.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade.

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Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Have we identified our ABM goals?

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Only B2B

JUNE 21, 2023

A highly successful strategy in this endeavor is account-based marketing (ABM). Instead of using a general approach, ABM is a focused marketing strategy that focuses on accounts or clients. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

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Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs.

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Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. In this day and age, having software to help you do that is imperative. Image Source.

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SalesGrape

SEPTEMBER 17, 2023

Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play. These companies have complex project management needs and are willing to invest in advanced solutions.

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Inbox Insight

APRIL 6, 2023

While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. They have always organized and prioritized accounts based on factors such as their fit, value, and potential to close. Reading time: 12 minutes How does ABM work?

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Business Brainz

MARCH 21, 2021

Account-based marketing (ABM) has been steadily rising as the hottest B2B marketing strategy. A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers.

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Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience.

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The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. With the right approach, ABM can be a powerful tool to drive growth and success. What do we mean by B2B Account Based Marketing?

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Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. To me, it is almost like a play.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Lead Forensics

DECEMBER 8, 2023

Thankfully, advances in technology now mean ABM has become increasingly easy to action and manage. From modern CRM systems to marketing automation software and clever tools like Lead Forensics, there are now many ways to keep on top of your activities. Make sure you understand the process A big part of ABM is accurate profiling.

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Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based marketing?

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DiscoverOrg

JULY 22, 2016

There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Getting to Know Account-Based Marketing.

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Martech

MARCH 12, 2024

The most effective and efficient way is account-based marketing or ABM. Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. It is the model that ABM prospecting will begin pursuing.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. What is the ABM strategy 2023?

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ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

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SalesIntel

MARCH 3, 2023

Today, account-based marketing has become a crucial element for marketers in the B2B software ecosystem, allowing them to utilize improved marketing efforts that can help to track day-to-day marketing activities through lead and funnel conversion. What are account-based marketing efforts?

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Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email.

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PureB2B

JUNE 17, 2020

Once a buzzword, ABM is becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question - does ABM even work? Sales Alignment. The Buyer’s Journey.

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Hubspot

MAY 14, 2020

Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of account-based marketers say that ABM initiatives outperform other marketing investments. Below, let's review how to automate your account-based marketing strategy.

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Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). About Madison Logic.

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Adobe Experience Cloud Blog

OCTOBER 10, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

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Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.

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Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Even though ABM is nothing new – it has been talked about since the early nineties. What is Account Based Marketing ? What is Account Based Marketing ?

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Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

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Strategic-IC

JULY 28, 2021

What lies at the heart of ABM? What makes it so different from B2B Marketing? One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy. What’s ABM? It’s all about treating an account as a market of one. How to build a unique Account experience?.

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Convince & Convert

JUNE 7, 2017

Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. Account-based marketing opens up room for innovation and risk-taking.

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Binary Demand

MAY 24, 2023

[ps2id id=’overview’ target=”/]Account-based marketing (ABM) is a tactic that is gaining popularity among organizations looking for fresh approaches to their marketing. Businesses can provide better experiences and close more sales by concentrating on the best accounts.

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Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. Use ABM consistently and purposefully: This is no time for half measures or half-hearted attempts. What is Account-Based Marketing?

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Hubspot

MAY 12, 2020

The answer to this question could be account-based marketing (or ABM). Rather than just marketing to a broad target audience and hoping someone calls your sales reps, ABM is a strategy where sales and marketing teams align from the start to create campaigns that cater to their most qualified leads and current customers.

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ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. For example, “hungry,” can be considered a generic pain point.

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