PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( TL;DR: ABM delivers impressive results because it helps revenue teams convey the right message to the right business audience at the right time through the right channel.) .

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Belkins

SEPTEMBER 13, 2019

The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. To introduce your team to a new system, you must create that system first.

Sales Qualified Leads 40

Sales Qualified Leads Resource Management Burn Rate Ideal Customer Profiles 40

Content Standard

SEPTEMBER 27, 2016

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. I would come up with powerful data—but only after hours and hours of research.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Automation 40

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Single Grain

MAY 12, 2023

In this post, our enterprise-level marketing specialists go over the basics of enterprise advertising and the most effective strategies to help you put these tips to work for your expanding business. In a nutshell, enterprise advertising refers to a type of marketing for large businesses. We have you covered.

Enterprise Management 52

Enterprise Management CMS Development Advertisements Advertising 52

Terminus

OCTOBER 11, 2017

Danny is a marketing consultant, sales strategist, and writer. He is a member of the marketing team at Tenfold , which provides a seamless click-to-dial solution for high-performance sales teams. In the vast majority of B2B companies, quantity trumps quality when it comes to sales and marketing tactics. Market Yourself, Too.

Account Based Marketing 29

Account Based Marketing Work Management Marketing Management Marketing & Strategy 29