Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Inbox Insight

SEPTEMBER 18, 2018

What is Account based marketing? Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years. Why does it get marketers excited? What do we mean by Account?

Account Based Marketing 58

Account Based Marketing ABM Planning Demand Generation Agencies 58

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Martech Advisor

SEPTEMBER 13, 2019

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap.

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . Not all intent data is created equal.

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Intent Data Account Based Marketing Intent ABM 52

Inbox Insight

OCTOBER 27, 2023

With buyer intent data, you can engage with customers before they reach out, tailor your messaging based on average content consumption, and build relationships with leads immediately. Refining your targeting When it comes to organizing your accounts into target segments, intent data can increase accuracy and efficiency.

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Buyer Intent Intent Data Intent Demand Generation 105

Vidyard

JANUARY 7, 2016

Unless you’ve had your head in the sand, you’ve heard about account-based marketing (ABM). A recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. Could ABM be a solution? You probably know by now that ABM takes the opposite approach.

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Account Based Marketing Lead Ranking Top of Funnel Sales Qualified Leads 50

Binary Demand

MARCH 26, 2024

By understanding these connections, businesses can tailor their marketing efforts. Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights.

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Lead Gen Intent Data Account Based Marketing ABM 53

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

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Intent Data Buyer Intent Account Based Marketing Intent 67

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com.

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Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Stop wasting time and money on ABM campaigns that end up falling short. Account-Level Reporting.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. Live Webinar: ABM Benchmarks for 2020. Conversations about account-based marketing have quickly evolved from “is this the right strategy for our business?”

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. This is the foundation of a personalized customer experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

PureB2B

MAY 30, 2022

‍ Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours.

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Buyer Intent Intent Data Intent Work Management 118

DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.

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Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

OCTOBER 1, 2019

Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then. This week’s episode features Jacki Leahy, Revenue Operations at LinkSquares.

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. This article focuses on the many misperceptions behind Account Marketability.

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Account Based Marketing Contact Marketing ABM Contacts 40

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. The belief was the more your audience consumes, the closer they are to a purchase decision.

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics.

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Mobile Marketing Spending Allocation Video Marketing 120

6sense

DECEMBER 10, 2021

6Sense ABM. A platform for B2B businesses, 6Sense offers all required insights of a consumer to close a deal with precise intent details. Priority Engine is a SaaS platform developed by Tech Target and it delivers real-time and direct access to the most active consumer accounts. Terminus ABM Platform. Leadfeeder.

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B2B Sales Intent Account Based Marketing Zoominfo 62

Aberdeen

JANUARY 23, 2019

Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Global ABM Players.

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Buyer Intent Intent Data Intent Account Based Marketing 40

Only B2B

FEBRUARY 11, 2024

First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Explore different data providers and partners.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Align KPIs with Business Goals: Don’t just report on vanity metrics. Generic marketing blasts just won’t cut it anymore.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue?

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Strategic-IC

DECEMBER 5, 2018

As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. From implementing ABM, to defining your sales enablement programme, or incorporating greater insight, intent data or programmatic into your activities, here are 10 posts that can help to transform your campaigns.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Only B2B

FEBRUARY 1, 2024

Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. With the help of intent data – you can now target prospects with pinpoint accuracy based on their real-time buying intent.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Aberdeen

JUNE 14, 2019

According to research from SiriusDecisions , B2B organizations with closely-aligned sales and marketing departments see 24% faster three-year revenue growth and 27% faster three-year profit growth. There’s just one problem — so many sales and marketing teams struggle against one another, speaking entirely different languages.

Intent Data 49

Intent Data Intent Account Based Marketing High Quality Lead 49

PureB2B

MAY 30, 2022

Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours. Bing Webmaster Tools.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Bringing AI to Account-Based Marketing.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. Whether you’re trying to get an account-based marketing (ABM) strategy running smoothly or putting any other marketing strategy to work, one of the biggest challenges is aligning with the sales team.

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Pricing Price Account Based Marketing Intent Data 52