PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. And if you’re not targeting the right people, ABM will fall short. What is a Target Account?

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Velocity Partners

DECEMBER 13, 2023

Most ABM campaigns are too narrow. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. Difficulties in market positioning for a unique offering.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. By understanding a company’s technology stack, businesses can gain a competitive edge, improve their marketing results, and elevate their overall performance.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Mid intent/mid journey.

Paid Search Agency 105

Paid Search Agency Ads Campaigns Account Based Marketing 105

The Lead Agency

APRIL 14, 2024

Demographic and psychographic data: Age, gender, interests, and lifestyle data that helps you to segment your audience, allowing for more targeted and relevant marketing campaigns. Trend 9: Account-Based Marketing (ABM) Takes Centre Stage No B2B business should be unaware of the concept of account-based marketing (ABM).

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SalesIntel

AUGUST 23, 2021

As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters. How to create a targeted segment using technographics? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Binary Demand

MAY 2, 2023

Categorization of leads Categorizing leads, known as customer segmentation , involves segmenting leads into groups based on similar attributes. B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

SalesIntel

JUNE 28, 2022

Your sales team needs to have this information to effectively segment, qualify, score, and prioritize their B2B sales leads. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Psychographic data. Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Unbounce

SEPTEMBER 16, 2021

Segmentation. Creating personalized experiences for different segments of your audience is no easy feat. You’ll need to know more about your audience segments than just their age, where they live, and how much money they make. This way, you can segment your PPC targeting by topics, interests, and life events.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Business Brainz

JULY 19, 2021

With all the information gathered from different sources, try to match the similarities and sort them into different categories or segments. After doing this, the following step will be to create a buyer persona insight based on the common traits. Why Buyer Persona Insight for Account-Based Marketing (ABM)?

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

PureB2B

MAY 30, 2022

In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. It is a class of market segmentation such as Demographics and Firmographics.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Identifies key decision-makers using firmographic and technographic filters.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

NOVEMBER 21, 2019

Learn more: Benefits of Content Personalization for B2B Marketers. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Valasys Media is a renowned name when it comes to B2B service providers.

Planning 58

Planning Studies B2B Marketing Trends 58

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Processes: Planning which channels to use and how you will execute your ABM strategy 4.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” Using dynamic content requires a structured & centralized customer database.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

NetLine

MARCH 6, 2024

Firmographic data, which a majority (86%) of B2B organizations consider to be at least somewhat important when building a target account list for account-based marketing , is one form of data you shouldn’t ignore. Psychographics What psychological traits such as personality, values, and interests do your buyer exhibit?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Valasys

JULY 26, 2019

This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target.

API 40

API SIC Paid Search Agency Optimization 40

Strategic-IC

NOVEMBER 21, 2018

When considered in combination with the right toolstack, data insight, and wider campaign planning, programmatic ad platforms offer the ability to precisely target very niche audiences; using custom audience segments, programmatic can run the right message to the right person at the right time.

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 26, 2019

Discovering prospects in the marketplace that are actively consuming content is beneficial for marketers in the following ways: Allows marketers to create a hyper-personalized content strategy so as to expedite the journey of prospects through their individual sales funnels & optimize the sales conversion.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

NOVEMBER 15, 2019

The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. Wrapping Things Up.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

B2BMarketing.net

FEBRUARY 8, 2024

Here we take the liberty to refer you to our recent article on psychographics in B2B marketing for a detailed examination on how there are at least four major types of customers in the world, and how you probably have segments of each. What are their psychographic profiles?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. He emphasized on leveraging data from buyers’ journeys to serve users with hyper-personalized pieces of content.

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. But times have changed.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Valasys

MAY 28, 2019

Marketers now, have more information than ever before when it comes to their buyer-persona. Targeting the audiences based on their demographic & firmographic data: The organizations that operate within the B2B dominion understand that targeting the right set of buyer persona that have the actual buying intent is important.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. According to a study by ITSMA, Account-Based Marketing yields the highest Return on Investment (ROI) of any B2B marketing strategy or tactic.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

JANUARY 21, 2020

With the help of several marketing automation programs, B2B marketers can deliver personalization at scale. They can learn about their target markets & craft niche-specific audience segments. Automated data collection & the right targeting is something every B2B marketer strives for.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

OCTOBER 22, 2019

Focused ad Copy : Creating an ad text that’s specific to the searchers’ interests by grouping keywords into specific segments helps improve the Click-Through Rate (CTR). To optimize sales conversions, marketers need to optimize the influx of quality leads.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64