psychographic 
Valasys
JULY 12, 2019
Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required.
Valasys
AUGUST 6, 2019
After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.
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