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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? That’s plenty, but far from all.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – she’s Canadian! Don’t know how to leave an iTunes review?

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. ABM is clearly a style that’s here to stay ! Stay on top of evolving technology We’ve often said your tech stack isn’t the be-all and end-all when it comes to running ABM programs. It all starts with investing time.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. KO Marketing ) 80% of marketers intend to increase their ABM budget.

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Let’s talk ABM: 7 steps to move from SMB Marketing to Enterprise ABM

Strategic-IC

Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.

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14 B2B Demand Generation Secrets You Must Try

Outgrow

Podcast – HubSpot. A podcast is a great way to generate demand for your business. With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . It has an entire podcast network with different podcast series. LinkedIn- Refine Labs.

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Why You Need Market Intelligence to Improve Lead Quality

Televerde

92% of marketers say they’re running an account-based marketing strategy (ABM). That’s an excellent start because ABM lets you hone your resources on the most profitable opportunities. What is Market Intelligence and Why is It So Important for ABM Lead Quality? Market intel is vital for ABM.