Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Lisa is now Chief Marketing Officer at the Arbinger Institute.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

chiefmartech

MARCH 13, 2019

B2B Account-Based Tactics at Enterprise Scale (Oracle). Forget B2B and B2C: The Future of Marketing is P2P (On24). Unlocking the True Power of Big Content in Omnichannel Marketing (Sitecore). ABM and Modern B2B Advertising: Reaching the Buying Committee at Your Target Accounts (Demandbase).

P2P 69

P2P Enterprise Management DemandBase Conference 69

6sense

AUGUST 29, 2021

These always-on campaigns are MindTickle’s digital advertising foundation, allowing them to constantly move accounts in-market to the next stage in their journey. “We We live in a P2P world. Putting the power of account-based orchestration to work. Gated content is dead. We no longer score leads or track MQLs.”.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48