LeanData

MARCH 9, 2021

You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. Standardized, one-size-fits-all marketing strategies are becoming obsolete, and in the B2B space, businesses are adopting account-based marketing (ABM) strategies like never before.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

SmartBug Media

FEBRUARY 25, 2021

One essential strategy to place at the forefront of the mix is account-based marketing (ABM). Overcoming Challenges with Account-Based Marketing. There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. ZoomInfo MarketingOS Finally, ABM with data you can trust. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Get a Demo 3.

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. But not all intent data is created equal.

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Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Today we announce the next big step in our realization of that vision with our acquisition of conversational marketing platform Insent.ai.

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Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

JANUARY 26, 2021

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM).

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

LeanData

MARCH 19, 2021

Account-based marketing (ABM) has never been so important to include in an organization’s go-to-marketing (GTM) motions as it is now. Moreover, ABM motions tend to show higher customer engagement rates and larger average deal sizes. ABM provides both buyers and sellers with what they want most. .

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Automation 52

Engagio

APRIL 23, 2018

While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature. That’s because they set the foundation for this marketing approach. With inbound marketing, companies cast a wide net to capture leads.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. Opportunity data helps inform the timing of sales outreach.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Zoominfo D&B Hoovers Datanyze Insider RevDriver BuiltWith Free Trial 5.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Valasys

JANUARY 22, 2020

On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence. ZoomInfo is the global leader in providing go-to-market (GTM) intelligence solutions.

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Zoominfo Enterprise Management Work Management B2B 52

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. It’s a huge win for ABM too!). And How do They Work?

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

JULY 25, 2023

ZoomInfo’s OperationsOS platform enables more robust GTM automation, including helping users creatively customize their lead-scoring models and unlock account-based scoring. Cold calling typically refers to reaching out to prospects before they’ve engaged with your brand at all.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

DealSignal

MARCH 2, 2024

You can segment your outreach and craft your messaging according to each stage of the buyer’s journey – delivering light and informational content to those who are still in the exploration stage, and presenting case studies and different pricing options to prospects approaching the decision stage.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

MAY 26, 2023

With SalesIntel’s unlimited data plan, sales teams are no longer confined by using ZoomInfo credits. How You’re Hindered by Restrictive Credits While ZoomInfo is a popular tool for sales and marketing teams, its credit-based system for accessing data can limit your growth and be expensive.

Zoominfo 52

Zoominfo Marketing Automation Services Account Based Marketing Paid Search Agency 52

SalesIntel

MARCH 1, 2024

Such repercussions can have lasting effects on future outreach endeavors, hampering the effectiveness of communication efforts. Restricted Outreach Functionality Lusha’s outreach platform, Engage, offers basic functionality that may not meet the diverse needs of users.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

LeanData

APRIL 13, 2023

In this post, we’ll share some tactics and strategies that three LeanData customers use for outbound account-based marketing (ABM) plays. With Salesforce as their customer relationship management (CRM) platform, Expedient deploys a combination of integrated technologies to support their ABM initiatives.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. It’s a huge win for ABM too!) And How do They Work?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Zoominfo

MARCH 9, 2021

Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

AUGUST 2, 2023

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing. You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

AUGUST 30, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Privacy Considerations for B2B Marketing in Europe Marketers leverage business data for almost every important decision, from audience segmentation to budget planning. Please note that the above is for informational purposes only.

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Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

OCTOBER 8, 2019

But, they will also benefit sales managers, allowing them to track customer activity and better coach their account reps. Marketing team: Account-based marketing programs need to isolate and market specifically to their target accounts. They keep everyone on the same, winning page.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Zoominfo

OCTOBER 5, 2021

Alignment with Sales and Marketing Writing an ICP is a strategic exercise that requires sales, marketing, and leadership alignment. An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Heinz Marketing

SEPTEMBER 30, 2022

Examples here include PathFactory or Uberflip for content experience management; sales automation platforms like Outreach or Salesloft; website chat bots like Drift or Olark; or a meeting tool like Chili Piper and Calendly. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement).

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Conversica

NOVEMBER 4, 2022

What’s not to love about offloading repetitive outreach to leads/customers while still delivering iconic experiences? Insufficient ROI, lagging conversion rates, and low response rates by leveraging ABM and other third-party insights effectively for better segmentation and routing. What’s Premium Skills Enhancement, Anyway?

Account Based Marketing 52

Account Based Marketing Work Management Lead Scoring Lead Ranking 52

DealSignal

DECEMBER 9, 2022

You can segment your outreach and craft your messaging according to each stage of the buyer’s journey – delivering light and informational content to those who are still in the exploration stage, and present case studies and different pricing options to prospects approaching the decision stage. Email campaigns. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

MAY 11, 2020

Once a sales team has defined their territories, they become more efficient by assigning the right sales reps to the right territories, tailoring their outreach efforts based on each territory and customer’s unique characteristics, and more. This is where good market data becomes extremely important to your sales territory strategy.

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Planning Ideal Customer Profiles SWOT Verticals 100

Zoominfo

OCTOBER 8, 2019

But, they will also benefit sales managers, allowing them to track customer activity and better coach their account reps. Marketing team: Account-based marketing programs need to isolate and market specifically to their target accounts. They keep everyone on the same, winning page.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Zoominfo

AUGUST 3, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Work out a system of cross-promotion to reach an audience that may be less familiar with your brand, but likely to listen to your outreach. “If The standard practice since 1974 has been that two consecutive quarters of negative GDP was considered to be a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130