Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . Offering a personalized, efficient approach to outreach.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

PureB2B

MAY 30, 2022

‍ Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

MAY 28, 2020

With the insights you glean from it, you can identify which accounts to go after and how to move them through the customer journey efficiently. In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Purchase Intent. Increasing marketing efficiency means optimization.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Heinz Marketing

DECEMBER 15, 2021

It can pinpoint when a target account or prospect is in an active buying journey. B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. How to leverage intent data.

Intent Data 117

Intent Data Intent Lead Ranking B2B Marketing 117

Binary Demand

MARCH 26, 2024

By understanding these connections, businesses can tailor their marketing efforts. Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

DealSignal

MARCH 2, 2024

Rather than relying on guesswork and gut feeling, you get ahead of the curve by tapping into the buyer intent data to map out exactly where and how you should place your efforts. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy. However, email campaigns can be challenging to get right.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Traditional B2B marketing wastes time and money. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead! Watch the webinar Intent Is the New Lead.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Only B2B

FEBRUARY 1, 2024

Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Intent data can help identify leads that are 7x more likely to convert. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights 5.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

RDIGS

MAY 25, 2023

Leverage intent data Intent data is information about a prospect’s online behaviour, such as search queries, content consumption, and website visits. By analyzing this data, you can gain insights into their interests, pain points, and purchase intentions. Wrapping Up!

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

PureB2B

MAY 30, 2022

Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Did something go wrong?

Intent 100

Intent Account Based Marketing Bombora Intent Signal 100

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

NOVEMBER 1, 2022

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Marketing automation tools enable dynamic content delivery based on a buyer’s behavior, industry, or decision-making stage.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. The Relationship Between Intent Data and Account-Based Marketing.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

DECEMBER 9, 2022

Rather than relying on guesswork and gut feeling, you get ahead of the curve by tapping into the buyer intent data to map out exactly where and how you should place your efforts. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy. Intent data use cases put the needs of your audience first …. …

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. Informatica prioritized those signals for sales outreach. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

DealSignal

MAY 3, 2021

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Pam Didner

JUNE 2, 2022

For example, if you decide to let some of your marketing team members go, you need to decide at a base level what skills are required to “keep the lights on,” such as website maintenance, target outreach, and reduced sales support. Marketing needs to qualify their sales contribution.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

JUNE 26, 2019

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. What’s the value of the purchase intent within the buying window? Transcript.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. This enables them to tailor their event messaging, content, and outreach efforts to resonate with the specific interests and needs of their target audience.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Aberdeen

APRIL 17, 2019

Using intent data to identify when a prospect may have a pain that they’re trying to solve as early as possible is the first trick that gives the marketer the upper hand when building their messaging and attracting that prospect. Thinking Dynamically About Your Account List. Static account lists are just that — static.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. The Relationship Between Intent Data and Account-Based Marketing.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52