Remove multi-touch recency
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6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

DemandBase

6 Tips for Unifying Sales and Marketing. keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist. Let’s dive in. Cheers to that!