Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Creating high-quality leads & expediting their paths to purchase are two core marketing objectives that can be accomplished by an intelligent content strategy. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). Emotional analytics can help in optimizing content strategy through multi-channel marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45