article thumbnail

State of Account-Based Marketing Uncut: US vs UK

Inbox Insight

How does the state of account-based marketing (ABM) differ between the US and UK? B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts.

article thumbnail

Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. All too often, marketing budgets are the first to be scaled back. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring the ROI of Your Account based marketing Strategy : Key Metrics to Track for Success

Only B2B

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales.

article thumbnail

How to Optimize Account-based marketing plan for your clients

Valasys

Out of all marketing channels, demand for account-based marketing (ABM) has increased significantly in recent years. Referring to the statistics, 66% of marketers have implemented Account-Based marketing i.e. ABM strategy in the year 2021 as per a report published by Spiceworks.

article thumbnail

Is Account-Based Marketing the Year’s Most Important Trend in Events

Jifflenow

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing?

article thumbnail

Using Engagement Analytics to Drive ABM Success

LeanData

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. First, a step back.

article thumbnail

The Most Efficient Direct Mail Strategies for ABM

SmartBug Media

With much of our world being digital, it often goes overlooked as a successful marketing endeavor. But direct mail can be an integral part of your account-based marketing (ABM) campaig n, offering one more avenue to create its multi-touch strategy. Better yet, today you can even measure its results. Personalize.