multi-touch 
SmartBug Media
NOVEMBER 4, 2020
With much of our world being digital, it often goes overlooked as a successful marketing endeavor. But direct mail can be an integral part of your account-based marketing (ABM) campaig n, offering one more avenue to create its multi-touch strategy. Better yet, today you can even measure its results.
Hubspot
JULY 15, 2020
One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.
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Valasys
AUGUST 12, 2019
Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.
SalesIntel
FEBRUARY 20, 2023
Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. Those are the five things we’re going to touch upon.
SalesIntel
FEBRUARY 20, 2023
Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.
Outgrow
OCTOBER 18, 2022
How outbound marketing aids in achieving typical goals for enterprise clients. Doing more with less : marketing budgets in the downturn. Saksham Sharda: Fill in the blank: An upcoming marketing trend is __. Eric Quanstrom: Account-based marketing. Eric Quanstrom: Rosarito, Mexico.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.
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