The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

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The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. Which, in turn, begs the question: are there shortcuts to ABM? Target account campaigns. In most cases, the answer is no.

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ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

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Valasys

FEBRUARY 16, 2023

Table of Content Introduction What is Account-Based Marketing? ABM & Inbound Marketing Key Components Benefits ABM Tactics LinkedIn Account-Based Marketing Introduction: Imagine a world where you can streamline your sales process and start selling directly to your ideal customers immediately.

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DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1

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Account Based Marketing Tactics Work Management Marketing Strategy 52

DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Subscribe to our YouTube channel.

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Terminus

MAY 19, 2022

Your marketing team is seeing big wins with ABM programs and you’ve had success with multi-channel campaigns. As marketers, we’re always asking, “WHAT’S NEXT?” In this blog post, we’ll break down two complex, multi-channel campaigns that are featured in our Crawl, Walk, Run Multi-Channel ABM Playbook.

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DemandBase

MARCH 1, 2019

Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. But both sales and marketing are aligned with the same goal and should be incentivized to personalize their messaging, marketing campaigns, and any advertising they initiate.

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Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. In the past, ABM was a fairly tedious, manual, and sales-driven process.

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Engagio

SEPTEMBER 6, 2017

Accurate contact data is a pillar to ABM success. Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. Accurate contact data is a pillar to ABM success.

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Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

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6sense

NOVEMBER 18, 2021

What Account-Based Is NOT. As a function or focus area, account-based marketing (ABM) has been interpreted — and misinterpreted — in so many ways. I’ve heard CEOs tell their marketing leaders to “do ABM” to an account or for a rep. Nail the ABM Fundamentals First.

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Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? But is ABM right for you ?

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Heinz Marketing

APRIL 26, 2023

Rolling out an Account-Based Experience (ABX) program requires a strategic approach and a focus on personalized, targeted engagement with your target accounts. And this framework is good for those that have or don’t have a fancy ABM tool in their tech stack – it doesn’t matter.

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Engagio

JANUARY 16, 2017

A few weeks ago, our friends at Response Capture posted a good article on how to run a successful Account Based Marketing campaign from start to finish. We call this a Target Account Prospecting (TAP) campaign, but don’t let the name fool you – this is a multi-channel, complex account based everything bonanza.

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PureB2B

MAY 30, 2022

Do you send piles of unwelcome junk mail while making multiple cold calls per day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Direct marketers do use customer databases.

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The Point

APRIL 26, 2017

A big driver for branding’s resurgence is ABM (Account-Based Marketing) , where the measuring stick is account engagement, and not the clicks and conversions that have been B2B’s main currency for the last decade. But the answer also lies in a more multi-channel approach. Again, look at ABM.

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Engagio

JUNE 11, 2018

In ABM, there’s ample focus on selecting target accounts but not enough focus on good contact data. Clean, accurate and current contact data is the lifeblood of every ABM program. In fact, it’s the lifeblood of every marketing organization. The Data Demands of ABM. Checking the Health of Your Data. The Blind Spots.

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DealSignal

FEBRUARY 22, 2024

Impact on Sales and Marketing Emails Consequences of Non-Compliance with New Email Guidelines The forthcoming changes in email guidelines by Google and Yahoo are more than just a set of rules; they carry significant implications for sales and marketing strategies. Plus, the personalized touch you can add to your campaigns?

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Terminus

OCTOBER 10, 2023

Manager of Strategic Marketing at LexisNexis focused on the marketing strategy, implementation, and operations for the mid-sized law firm business segment. LexisNexis and ABM LexisNexis is a global powerhouse in the world of legal, regulatory, and business information and analytics. The central challenge?

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Terminus

APRIL 26, 2022

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more. Launch your ads.

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Terminus

JANUARY 29, 2020

After doing some research, they determined an account-based marketing strategy powered by a robust data-driven ecosystem was the best way to get maximum visibility and coverage within their TAM. They also determined that they had blind spots in certain segments that might be viable targets for their data security offerings.

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DemandBase

MARCH 27, 2020

So every morning (and afternoon, and evening), I can be found refreshing our revered dashboards with quiet intensity to see how close we are to our quarterly pipeline goals, broken out by channel. How many stakeholders within each account are engaging? Sales and marketing symphony. Thanks for the reminder though, Lightning.

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Rollworks

SEPTEMBER 13, 2018

Account-based marketing (ABM) is not only changing B2B marketing strategy , but also B2B sales as a whole. When marketing and sales come together, they form what is known as account-based selling. 80% of marketers agree that ABM produces higher ROI than other marketing activities.

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Terminus

NOVEMBER 26, 2019

So how can account-based marketing help with this? Sure, you might know your velocity across individual market segments, but how are you using that information? Sales and marketing teams can work together to identify segments with the best (or worst!) Identify and target high-velocity segments. Product updates.

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LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

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LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

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Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

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Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeadsRX

MARCH 9, 2022

Learn more about Marketing Attribution. LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution. Algorithmic Multi-Touch Attribution. Touchpoints.

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Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

The Mx Group

FEBRUARY 27, 2018

Direct mail is “back from the dead”. Case studies, presentations and booths in the B2BMX Marketplace showcased the power of direct mail. In a world that’s flooded with email and digital experiences, low-tech, high-touch direct mail can be a game-changer. ABM is on fire! Which brings me to my next point….

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DealSignal

FEBRUARY 18, 2024

Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient. Implement ABM Implementing account-based marketing involves several steps to effectively target high-value accounts and tailor your marketing efforts to their specific needs.

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LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

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Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

DemandBase

AUGUST 21, 2020

Go multi-touch, multi-channel. That’s why Sales and Marketing teams need to be nimble and orchestrate complex, multi-step plays to engage key members of the buying committee showing engagement. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Cheers to that! Connect with me on LinkedIn.

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SmartBug Media

SEPTEMBER 7, 2020

For each metric, MPI lets you compare across channels (i.e., all email versus all direct mail) or across individual programs. To get a sense of overall marketing performance, you can compare to past periods and view the trends for all channels over time. Ideally, you’ve been defining each program’s channel as you go.

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DealSignal

JULY 27, 2023

Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient. Implement ABM Implementing account-based marketing involves several steps to effectively target high-value accounts and tailor your marketing efforts to their specific needs.

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The Customer

JUNE 30, 2020

In b2b, clients can associate email addresses to a site to support Account Based Marketing (ABM). A customer’s email address usually connects to terrestrial address, phone number and other juicy bits of data to help you communicate with your Direct mail is expensive, but may make sense for the most profitable customers.

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