KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Follow along! Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

LeanData

FEBRUARY 17, 2021

Opportunities to sell fail to materialize as 38 percent of leads are never connected with and engaged. Today’s go-to-market strategies revolve less and less on linear, funnel-based approaches, and more on looping processes anchored around finding, engaging, closing and growing business. . ABM success relies on data.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

chiefmartech

AUGUST 2, 2022

It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday” stage of things. How about scoring those leads? Routing leads? Hello, recency bias. Algorithmically executed.

Digital Transformation 109

Digital Transformation Marketing Proposals SMS Zoominfo 109

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Intent Data for Marketing. Few of them aim to convert anonymous intent by advertising.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Terminus

MARCH 23, 2020

With more data points in more places, that means you can be even smarter with the Terminus Account Hub – everywhere you market or sell. Lead-To-Account Mapping in Salesforce. Leverage ABM Intelligence, Even in Your Leads. Leads are disconnected from accounts. Better Lead Management.

Intent Signal 26

Intent Signal Demand Generation Lead Scoring Lead Ranking 26

ClearVoice

MARCH 17, 2020

Your content hub might draw qualified leads and eventually convert them. These repositories must be highly organized to encourage efficiency and provide immediate value. The navigational sidebar alludes to the impressive amount of marketing resources offered by MarektingProfs. account-based marketing, customer loyalty).

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Inbox Insight

JANUARY 22, 2019

In this instance, we’re focusing on B2B content marketing as a key strategy many CMOs and demand generation specialists are leveraging to accomplish overarching business objectives such as business growth, new revenue and customer retention. Defining your value proposition and Unique Selling Points (USPs). Key Concepts we’ll cover: 1.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Inbox Insight

JANUARY 22, 2019

In this instance, we’re focusing on B2B content marketing as a key strategy many CMOs and demand generation specialists are leveraging to accomplish overarching business objectives such as business growth, new revenue and customer retention. Defining your value proposition and Unique Selling Points (USPs). Key Concepts we’ll cover: 1.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46