11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. Event marketing is much more than just a staged advertisement for your brands and can be used for lead generation as they provide you with a platform to create a long-lasting impression of your company and its products or services in the minds of the prospects, while they participate in your event in physical space or on the virtual digital platforms. Event Marketing inspires trust.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

WOMM 40

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Understand Why Transcending your Lead Generation Tactics is Important. Trends Showing that the Field of Inbound Lead Generation has Evolved over the Past Decade.

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Focus on Personalizing Omnichannel Marketing: .

WOMM 40

Why B2b marketers must leverage ratings and reviews for growth

Valasys

In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. Learn more on Reasons to use Emotional Analytics in B2B Marketing. B2B MarketingPrologue.

WOMM 46

Creative B2B Marketing Ideas for Small Business Success

Valasys

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Modern-day marketing isn’t cheap.

How Retention Marketing Paves the Way to Business Growth

Valasys

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity. Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Thus, evidently, retention marketing paves the way for revenue growth.

WOMM 46

How to Use Content to Build Your Brand Voice

Valasys

Some of the most successful companies have one thing in common on which their marketing strategy relies upon – a uniform, and consistent brand voice. If you know how to use content to build your brand voice, your brand is recognized easily by your customers, as your marketing message cuts through the noisy clutter, allowing your prospects and customers to subconsciously and emotionally accept your brands. Learn more 11 Ways of Using B2B Influencer Marketing.

WOMM 48

How B2B Marketers can stay close to their Customers

Valasys

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. B2B Marketing

4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

WOMM 43

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

All spheres of marketing landscape were impacted, and email marketing was no different. Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. According to a report by Toolbox for Marketing, the email open rates from 2019 to 2020 have declined from 26.3% Email Marketing

WOMM 50

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Amidst the intervention of data & the Internet of things (IOT) that surround the B2B ecosphere, the renaissance in the creative avenues of the advertising campaigns for B2B businesses is something that precognitive marketers have always seen. B2B Marketing

WOMM 43

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. Social Media Marketing

WOMM 40

10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Steps to Building B2B Marketing Campaigns.

WOMM 46

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). B2B Marketing

WOMM 46

Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales. This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands.

WOMM 46

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

It’s too often that marketers are worried about increasing SEO or driving traffic that they don’t pay attention to finding sites that match their brand’s messaging and positioning.”. Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. Marketers can benefit from both free as well as paid content syndication. Content MarketingPrologue.

WOMM 50

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

WOMM 43

AI for B2B Marketing: Roadmap for 2020

Valasys

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing. The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it.

WOMM 43

6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Instead of figuring out which product or services fits in the best to the needs of your customers, the marketers need to strategize & come up with the strategies to design exclusive products or services to suffice the requirements of the customers. Content Marketing

WOMM 43

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). The following methods can be used by marketers to scale-up personalization & to streamline B2B sales cycle: 1. B2B Marketing

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign. higher open rate than normal email marketing campaigns. Email Marketing

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). B2B MarketingPrologue.

WOMM 52

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). So, if you’re a B2B SaaS marketer undoubtedly Facebook advertising is for you.

WOMM 43

How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. B2B Marketing

ROMI 40

How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing?

Content Marketing to Acquire Precious External Business Information

Valasys

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. At the end of the day, content marketing is all about diligent delivery of contextual pieces of content with consistency. Content Marketing

WOMM 43

Why Content Distribution is the Perfect Marketing Strategy

Valasys

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy. Marketers must know where & how they’re going to publish & promote their content. Therefore, marketers need to have an omnichannel marketing approach.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Using brand segmentation, brands get more specific about their target market.

ROMI 43

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies. While doing the basics is still critical & most important for businesses to maintain perennially healthy sales pipelines; the problem arises when conventional marketing tactics fail to deliver the desired output. B2B Marketing

WOMM 43

Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). Visual Storytelling Assistances B2B Marketers.

5 Imperatives of B2B Content Marketing

Valasys

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

ROMI 40

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors. The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time. Nonetheless, B2B marketers can benefit immensely from a viral content strategy.

Viral 40