SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Unbounce

SEPTEMBER 16, 2021

Segmentation. Creating personalized experiences for different segments of your audience is no easy feat. You’ll need to know more about your audience segments than just their age, where they live, and how much money they make. This way, you can segment your PPC targeting by topics, interests, and life events.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

NOVEMBER 21, 2019

The following are the major trends in B2B marketing channels, that we have handpicked amongst the myriad of tactics that would be gaining popularity in the B2B marketing world in the year 2020 & beyond: 1. Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” Using dynamic content requires a structured & centralized customer database.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

NOVEMBER 15, 2019

The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. Wrapping Things Up.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Focused ad Copy : Creating an ad text that’s specific to the searchers’ interests by grouping keywords into specific segments helps improve the Click-Through Rate (CTR).

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. He emphasized on leveraging data from buyers’ journeys to serve users with hyper-personalized pieces of content.

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

APRIL 15, 2020

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MAY 28, 2019

Marketers now, have more information than ever before when it comes to their buyer-persona. Targeting the audiences based on their demographic & firmographic data: The organizations that operate within the B2B dominion understand that targeting the right set of buyer persona that have the actual buying intent is important.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

JANUARY 21, 2020

With the help of several marketing automation programs, B2B marketers can deliver personalization at scale. They can learn about their target markets & craft niche-specific audience segments. Automated data collection & the right targeting is something every B2B marketer strives for.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. According to a study by ITSMA, Account-Based Marketing yields the highest Return on Investment (ROI) of any B2B marketing strategy or tactic.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

OCTOBER 31, 2019

Right from the persona discovery to market segmentation, research lies everywhere. Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. The above tips can help drive fruitful results.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 6, 2019

Post launching an ad campaign or promotion on Twitter, the marketers should measure the average engagement rate, the average number of shares & re-tweets using a Twitter dashboard to divulge the effectiveness of their marketing campaigns. What is the lifestyle of the people following your website? PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

SalesIntel

APRIL 11, 2024

In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach. Generating leads requires careful planning and solid execution.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Valasys

SEPTEMBER 27, 2019

Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

AUGUST 13, 2019

The “buyer personas” are the semi-fictional representation of the ideal customers & are the cornerstones of the inbound marketing process. Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. . Wrapping it up.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

MAY 27, 2020

John Jantsch, Founder & President of Duct Tape Marketing describes how to create personalized pieces of content: “Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” Write Better Headlines. Communicate Your Ideas Effectively.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Launch Marketing

MAY 3, 2023

Establish Lead Definitions All B2B organizations are different when it comes to defining what a lead is. Some might score everything as a lead while others might start with a prospect and then move into a marketing qualified lead (MQL) and sales qualified lead (SQL.) Generate leads with effective content!

Demand Generation 114

Demand Generation Lead Ranking Marketing Qualified Leads Demand 114

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

JULY 12, 2019

The campaigns can be designed based on the first & the third party intent-data of the prospects encompassing their demographic, firmographic, technographic, psychographic, “fit-data” as well as the data obtained from their researching habits, past buying preferences & the types of products opted-for. .

Cost 40

Cost ROMI Optimization B2B Marketing 40

Terminus

JANUARY 8, 2021

It might seem weird, but marketing teams used to measure their success on lead generation. They would analyze where leads came from, how qualified they were, and whether or not they became customers as a part of some weird calculation of bringing in more leads as cheap as possible. Engaged Accounts.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

OCTOBER 29, 2019

The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. According to research from TOPO, more than 80% of the B2B organizations are operationalizing Account-Based Marketing (ABM) programs.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

The ABM Agency

MARCH 28, 2023

By leveraging these technologies, marketers can streamline processes and optimize campaigns to reach their desired goals. Automation helps reduce the manual effort associated with executing ABM initiatives, while artificial intelligence (AI) provides insights into customer behavior that allow marketers to better target accounts.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Therefore, building-on existing accounts is a must.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Account-Based Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

AUGUST 20, 2019

Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation. Email marketing encompasses the marketing tactics wherein commercialized messages are sent to a group of audiences using their email addresses.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58